scholarly journals OC10.01: Combination of ultrasound and magnetic resonance imaging for virtual reality systems to evaluate fetal malformations

2019 ◽  
Vol 54 (S1) ◽  
pp. 23-24
Author(s):  
H. Werner ◽  
P.T. Castro ◽  
A.P. Matos ◽  
J. Lopes ◽  
G. Ribeiro ◽  
...  
2017 ◽  
Vol 50 (2) ◽  
pp. 271-272 ◽  
Author(s):  
H. Werner ◽  
J. R. Lopes Dos Santos ◽  
G. Ribeiro ◽  
S. L. Belmonte ◽  
P. Daltro ◽  
...  

2020 ◽  
Vol 27 (5) ◽  
pp. 471-472 ◽  
Author(s):  
Soichiro Yoshida ◽  
Naoji Taniguchi ◽  
Shingo Moriyama ◽  
Yoh Matsuoka ◽  
Kazutaka Saito ◽  
...  

2007 ◽  
Vol 30 (4) ◽  
pp. 373-373
Author(s):  
H. Munoz ◽  
X. Ortega ◽  
G. Soto ◽  
M. Parra ◽  
C. Schnapp ◽  
...  

2007 ◽  
Vol 10 (3) ◽  
pp. 485-488 ◽  
Author(s):  
Azucena Garcia-Palacios ◽  
Hunter G. Hoffman ◽  
Todd R. Richards ◽  
Eric J. Seibel ◽  
Sam R. Sharar

Author(s):  
Harrison R. Burris ◽  
Shahid A. Sheikh

Marketers have long been fascinated by the possibility of understanding how consumers think and what factors stimulate favorable reactions to marketing stimuli. Marketers are now beginning to utilize neuromarketing techniques to map patterns of brain activities to ascertain how consumers evaluate products, objects, or marketing messages. Neuromarketing is relatively a new field of marketing that utilizes computer-simulated environments, such as Virtual Reality (VR) or Immersive Virtual Reality (IVR) technologies combined with neuroimaging technologies, such as Functional Magnetic Resonance Imaging (fMRI), Quantitative Electroencephalography (QEEG), Magnetoencephalography (MEG), and other means of studying human neurological responses. Marketers need this information to help gain favorable reactions to their marketing stimuli and to predict which product designs and marketing messages will appeal most and be on consumer’s minds when the prospects are ready to buy.


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