Antiglobalization critics have accused marketing in developing countries of undermining local cultures, placing intellectual property rights ahead of human rights, contributing to unhealthy dietary patterns and unsafe food technologies, and promoting unsustainable consumption. Following a brief review of the history of development theory and practice, the author describes these four challenges and presents rebuttals, drawing from the philosophy of marketing. Subsequent sections explore some areas of similarity between antiglobal and marketing thought, as well as some further ideological differences.
Converging Concerns: Feminist Bioethics, Development Theory, and Human Rights