Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

Evaluation of Subsidiary Marketing Performance: Combining Process and Outcome Performance Metrics

SSRN Electronic Journal ◽

10.2139/ssrn.2392640 ◽

2007 ◽

Author(s):

Dhruv Grewal ◽

Gopalkrishnan R. Iyer ◽

Wagner A. Kamakura ◽

Anuj Mehrotra ◽

Arun Sharma

Keyword(s):

Performance Metrics ◽

Marketing Performance ◽

Process And Outcome ◽

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Journal of the Academy of Marketing Science ◽

10.1007/s11747-008-0095-z ◽

2008 ◽

Vol 37 (2) ◽

pp. 117-129 ◽

Cited By ~ 13

Author(s):

Dhruv Grewal ◽

Gopalkrishnan R. Iyer ◽

Wagner A. Kamakura ◽

Anuj Mehrotra ◽

Arun Sharma

Keyword(s):

Performance Metrics ◽

Marketing Performance ◽

Process And Outcome ◽

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research ◽

Tourism advertising and marketing performance metrics

10.1108/s1871-3173(2010)0000004005 ◽

2010 ◽

pp. 1-14 ◽

Cited By ~ 2

Author(s):

Arch G. Woodside

Keyword(s):

Performance Metrics ◽

Marketing Performance ◽

Tourism Advertising

Measuring Process and Outcome Performance

Win/loss Reviews ◽

10.1002/9781119202387.ch7 ◽

2015 ◽

pp. 95-109

Keyword(s):

Measuring Process ◽

Process And Outcome ◽

Advances in Culture, Tourism and Hospitality Research, Volume 4: Tourism‐Marketing Performance Metrics and Usefulness Auditing of Destination Websites20111Edited by Arch G. Woodside. Advances in Culture, Tourism and Hospitality Research, Volume 4: Tourism‐Marketing Performance Metrics and Usefulness Auditing of Destination Websites. Bingley, UK: Emerald Group Publishing Limited 2010. 163 pp., ISBN: 978‐1‐84950‐900‐8 Price: US$114.95 (hardcover)

International Journal of Contemporary Hospitality Management ◽

10.1108/09596111111122569 ◽

2011 ◽

Vol 23 (3) ◽

pp. 410-412 ◽

Cited By ~ 2

Author(s):

Crystal Ip

Keyword(s):

Performance Metrics ◽

Tourism Marketing ◽

Marketing Performance ◽

Tourism And Hospitality ◽

Publishing Limited

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

10.1108/s1871-3173(2010)4 ◽

2010 ◽

Cited By ~ 1

Keyword(s):

Performance Metrics ◽

Tourism Marketing ◽

Marketing Performance

Supplemental Material for Determining the Therapist’s Contribution in Therapist Multicultural Competence Process and Outcome

Journal of Counseling Psychology ◽

10.1037/cou0000491.supp ◽

2020 ◽

Keyword(s):

Multicultural Competence ◽

Self-reported interpersonal problems and impact messages as perceived by significant others are differentially associated with the process and outcome of depression therapy.

Journal of Counseling Psychology ◽

10.1037/cou0000221 ◽

2017 ◽

Vol 64 (4) ◽

pp. 410-423 ◽

Cited By ~ 5

Author(s):

David Altenstein-Yamanaka ◽

Johannes Zimmermann ◽

Tobias Krieger ◽

Nadja Dörig ◽

Martin grosse Holtforth

Keyword(s):

Interpersonal Problems ◽

Significant Others ◽

Symposium 26: Quality management in sport psychology -- Evaluating process and outcome

PsycEXTRA Dataset ◽

10.1037/e547922012-347 ◽

2003 ◽

Author(s):

Roland Seiler

Keyword(s):

Quality Management ◽

Sport Psychology ◽

Advancement in multicultural competencies: Process and outcome, organizations, and community services

PsycEXTRA Dataset ◽

10.1037/e560082011-015 ◽

1999 ◽

Keyword(s):

Community Services ◽

Multicultural Competencies ◽