PЕCULIARITIES OF ADVERTISEMENT STRUCTURING IN MODERN ENGLISH TOURISM DISCOURSE

Nowadays tourism industry is one of the areas that facilitate the economic and cultural growth of the country. Tourism does not only open borders, acquaint with the cultural heritage, and expand “intellectual capacity”, it is a sphere where various suggestive means – subconsciously and consciously – are widely used. A tourist destination is popularized through advertising, so advertising texts in tourism advertising discourse – an institutional type of discourse focused on specifying within numerous tourism destinations and on reciprocal communication with recipients – are one of the key means of promoting tourism products. The end goal of our paper is to pinpoint the basic structure of the modern English tourism advertisement and determine the correlation of its verbal and nonverbal components, the subject of the research is verbal and nonverbal means of reproducing tourism advertisement content. The goal can be achieved through the tasks aimed at analyzing the correlation of verbal and nonverbal and at the presentation of the basic framework of the modern English advertisement in tourism advertising discourse. The results of the research proved that the peculiarity of advertising texts in modern English tourism advertising discourse is in the combination of informational, linguistic, socio-cultural, gender, and psychological components that altogether create a positively-marked tourism destination image in the recipient’s consciousness. The information in the advertisements is fragmented to avoid overwhelming recipients with “known” facts. The tourism destination advertisements have a basic structure of a visual component (arch-fragment) as a means of attracting the recipient’s attention and a verbal component: title (middle fragment), as a means of interest, and text (terminal-fragment), as the main means of suggestion. Key words: modern English tourism advertising discourse, correlation, verbal component, non-verbal component, visual component.

The Visual Cliché of the Mask in Tourism Advertising. An Interdisciplinary Approach

"In the context of tourism, advertising as a “place” for the encounter of various fields, the destination as a landscape of identities appears as a mediatized image at various levels, among which the pragmatics of a specific promotional language. This specific language consists in specific techniques and generates meaning beyond the camera as a ubiquitous condition of the third Greimasian category (the aesthetic). Based on qualitative research methodology borrowed both from discourse studies and tourism studies, I aim at placing my model contradicting the tensed relation between the three categories (the sacred, the ludic and the aesthetic)."

Respon Pemerintah dan Pengusaha Lokal dalam Menangani Masalah “Zero-Dollar Tourist” Cina di Bali

In 2017, Bali visited by 1.3 million Chinese tourist. This great number positively appreciated for the local socio-economic benefit. However, unfortunately it led to serious concern because of the ‘zero-dollar tourist’ issue, the tourist that contributed nothing on the island as all payment cash, fee, and commissions went back to China. This article identifies the raise of Chinese tourist in Bali, the response of tourism stakeholders, and Governmental policy innovations to win the zero-dollar tourist. The data sourced from newspaper, research reports, interviews, and online article journals as well as online video. The results indicated that the visit of Chinese tourists in Bali, specifically before the pandemic Covid-19, was affected by the inter-government cooperation policies, aviation supplies, and tourism advertising. The high quantity visitors of Chinese tourist were responded positively, but the practice of zero-dollar tourist was caused the negatively point of view. The Bali Government shut the illegal Chinese-related souvenir shops down and encouraged travel agent to take Chinese tourist to shopped in locally-owned outlets.

Tourism Advertising in Times of Crisis: The Case of Spain and COVID-19

The paralysis of tourist activity during the closure caused by the COVID-19 pandemic makes the communicative management of the crisis essential, especially for a country as reliant on tourism as Spain. The purpose of this research is to understand the values on which the communicative campaigns disseminated during and at the end of the “state of alarm” are built by applying an analysis based on those proposed by several authors focused on brand aspects, transmitters, persuasive and communicative elements, coherence, communicative objectives, and messages. The results show the existence of a national dialogue from the local and regional to the state level that aims to reinforce the image of the country and its main tourist demands while seeking to raise awareness (promise of consumption), through a message of hope, recovery, health, but also of enjoying the life associated with the tourist pleasures that Spain offers.

The Importance and Influence of Destination Advertising

The tourism industry has become a kingpin industry worldwide. The high proportion of individual travel demonstrates the need for effective advertising. In particular, there is a need to focus not so much on what motivates people to travel, but rather to influence their choice of destination. Tourism advertising, especially destination advertising, an under-investigated field of research, seems to play a significant role in influencing consumers such as future tourists. This paper explores the question of whether Hungarian university students are influenced by destination advertising when choosing their destinations. Using a questionnaire (N=125), this study examines the question of which advertising elements have the most significant impact on the students. Furthermore, the paper aims to find answers to these questions: How influential are media channels within the context of destination choice? Is it the language or the image which plays a crucial role in the transmission of the advertisement’s message? What might be the essential elements in the actual language used in destination advertising? The research will shed light on which particular linguistic devices increase the impact of the advertisements and which of these devices can be adapted to the Hungarian context.

LINGUACULTURAL ASPECTS OF RHETORIC DISCOURSE IN TOURISM ADVERTISING

This article examines the nature of the discourse of advertising. The focus is on the tourism advertising, which is directed towards the promotion of some product or service to the general public or travelers. The article, however, is not meant to exhaust all the aspects of this particular discourse, or present an answer to all the problems it poses. Rather, it aims at uncovering the basic, essential elements of the most pervasive, influential and inescapable discourse of the XXI century – the advertising text. It focuses on the interaction of language, image and layout, and tries to examine advertising persuasive strategies. Furthermore, it draws on various linguistic (particularly lingua-cultural and sociolinguistic) theories. It also tries to analyze the essential tools using in advertisement discourse. The emergence of lingua-culturology as a new holistic direction of linguistic research is a very significant phenomenon, which is quite consistent with the trends in the development of modern scientific knowledge. On the one hand, it became a kind of result of the development of philological research of the outgoing millennium. The nationally-marked vocabulary is used to indicate that it carries certain background country geographic knowledge, and causes the recipient to have certain associations. To solve the tasks and testing the hypothesis we carried out the following research methods: analysis of philosophical, linguistic, psycholinguistic, methodological literature; study and analysis of literature on the theory and practice of professional activity in the field of tourism; modeling; method of meaningful generalization. This article will support to expand the horizons and cultural level of advertisement discourse. It discusses the advertising texts, modeling the world of the addressee, positions the product as an integral part of this world.

THE VISUALISATION OF MUHAMMADIYAH MUSEUM USING AUGMENTED AND VIRTUAL REALITY TECHNOLOGY

There is a lot of media for promotion. The brochure is still widely used because of its simple, portable, and easy to carry anywhere. However, in this age of sophistication, the brochure is not effectively used for the millennial generation. Augmented Reality (AR) and Virtual Reality (VR) have been applied to many applications such as education, tourism, advertising, and news reports. With the rapid development of VR and AR technology, there are higher continuously requirements for enhancing brochure media effectiveness. AR and VR provide a potential solution for interaction between person and brochure as new emerging information technology. In this research, AR and VR are used to better educate tourists and visitors about the museum they choose to visit. Muhammadiyah Museum and its historical collection used as an example of applying AR and VR to the brochure as a promoting media. The Multimedia Development Life Cycle (MDLC) method applied to develop AR and VR. AR and VR system was tested by 30 under graduation students with 74.92% of acceptance. This research shows the AR and VR brochure is very feasible successfully sent information about the various kinds of historical collections in museum Muhammadiyah and very helpful as promoting media.