The Rise of Platform-Based Networks: Outlook for the Real Estate Brokerage Industry

Author(s):  
Hui Zuo
2019 ◽  
Vol 87 ◽  
pp. 287-301
Author(s):  
Suk-Nye Lim ◽  
Tae-Hwan Kang

1988 ◽  
Vol 3 (2) ◽  
pp. 21-36 ◽  
Author(s):  
Linda Johnson ◽  
Michael Dotsm ◽  
B Dunlap

1988 ◽  
Vol 16 (1) ◽  
pp. 1-16 ◽  
Author(s):  
Leonard V. Zumpano ◽  
Donald L. Hooks

2020 ◽  
Vol 48 (3) ◽  
pp. 1-9 ◽  
Author(s):  
Wen-Chi Chen ◽  
Kuan-Mien Hsieh ◽  
Chueh-Shih Lin ◽  
Chun-Chang Lee ◽  
Cheng Yu ◽  
...  

We employed structural equation modeling to explore how sales ethics, corporate social responsibility, trust, and attitude influence customers' loyalty in the real estate brokerage industry. Participants were 466 real estate brokerage customers in Kaohsiung, Taiwan. The empirical results show that the greater the degree of recognition that customers have of the industry's sales ethics, the more they acknowledge the industry's corporate social responsibility and the more they trust the industry. Moreover, a stronger customer perception of the industry attitude had a significant positive influence on loyalty, such that trust had an indirect effect on loyalty through the mediator of attitude. This implies that sales ethics and corporate social responsibility are integral factors that influence customers' loyalty in the real estate brokerage industry.


Sign in / Sign up

Export Citation Format

Share Document