Human Spaceflight Accidents: The US Space Program

2021 ◽  
pp. 771-779
Author(s):  
Rebecca S. Blue
1997 ◽  
Vol 15 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Patrick McHaffie

The current graphical rhetoric of advertising includes everything from images of the globe borrowed from the US space program (for example, Hewlett-Packard Corp. computer systems), to pseudotribal renderings of a very different sort [for example, Minute Maid's (The Coca Cola Co.) Fruitopia]. The use of these images are part of what Goldman calls the economy of ‘commodity signs’, where produced meanings are linked to commodities through the medium of the print or broadcast advertisement. The increased incorporation of global images in Western advertising presents an opportunity to analyze the ideological underpinning of the ‘new global economy’. The sheer volume of purchased advertising space places these often confusing images before our eyes at an increasing pace, producing meanings which tend to obfuscate and fetishize discourse related to globalism. A decoding of specific advertisements with the use of the Hewlett-Packard Corporation as a case study, juxtaposed against the real spatial practices of the company will reveal ruptures, contradictions, and incoherence in advertising messages which appropriate the symbolic power of global images.


2019 ◽  
pp. 19-52
Author(s):  
Sumanth Gopinath

Steve Reich’s Four Organs (1970) is a watershed work in the history of musical minimalism, famously causing an uproar at Carnegie Hall on January 18, 1973. Scholars have typically discussed the work’s technical details and have avoided drawing a wider intertextual circle around it to encompass contemporaneous auditory cultures and contexts. Filling this lacuna, this chapter offers a historically plausible reading of the piece, in part by identifying linkages to 1960s US/UK pop/rock and soundtracks for film and television and by attending to the composition’s peculiar instrumentation, its rhythmic-metrical patterns, and its narrative trajectory. What emerges is a fresh interpretation of Four Organs: the work narrates a form of subjective sublimation charged with psychedelic sound imagery, effecting that sublimation through a semblance of bodily and planetary departure—and, as such, suggests racial-political resonances with the US space program during the Cold War, including the previous year’s Apollo lunar landing in 1969.


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