The article analyzes the correlation between the screen reality and the first-order reality in the digital culture. Specific concepts of the scientific paradigm of the late 20th century are considered as constituent principles of the on-screen reality of the digital epoch. The study proves that the post-non-classical cultural world view, emerging from the dynamic “chaos” of informational and semantic rows of TV programs and cinematographic narrations, is of a fractal nature. The article investigates different types of fractality of the TV content and film plots, their inner and outer “strange loops” and artistic interpretations of the “butterfly effect”.
