scholarly journals Collaborative Robots and New Product Introduction: Capturing and Transferring Human Expert Knowledge to the Operators

2017 ◽  
pp. 259-268 ◽  
Author(s):  
Paola Fantini ◽  
Marta Pinzone ◽  
Franco Sella ◽  
Marco Taisch
Keyword(s):  
Expert Knowledge ◽  
New Product ◽  
New Product Introduction ◽  
Product Introduction ◽  
Collaborative Robots ◽  
Human Expert

scholarly journals A Bilingual Comparison of Sentiment and Topics for a Product Event on Twitter

2021 ◽  
Author(s):  
Irina Wedel ◽  
Michael Palk ◽  
Stefan Voß
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Topic Modeling ◽  
New Product ◽  
Business Value ◽  
Data Driven ◽  
New Product Introduction ◽  
Social Media Analytics ◽  
Product Introduction ◽  
Textual Data

AbstractSocial media enable companies to assess consumers’ opinions, complaints and needs. The systematic and data-driven analysis of social media to generate business value is summarized under the term Social Media Analytics which includes statistical, network-based and language-based approaches. We focus on textual data and investigate which conversation topics arise during the time of a new product introduction on Twitter and how the overall sentiment is during and after the event. The analysis via Natural Language Processing tools is conducted in two languages and four different countries, such that cultural differences in the tonality and customer needs can be identified for the product. Different methods of sentiment analysis and topic modeling are compared to identify the usability in social media and in the respective languages English and German. Furthermore, we illustrate the importance of preprocessing steps when applying these methods and identify relevant product insights.

New Product Introduction: Timing, Design, and Pricing

2004 ◽  
Vol 6 (4) ◽  
pp. 302-320 ◽  
Author(s):  
Ted Klastorin ◽  
Weiyu Tsai
Keyword(s):  
New Product ◽  
New Product Introduction ◽  
Product Introduction

scholarly journals Information Strategies of New Product Introduction in Vertical Markets

2017 ◽  
Author(s):  
Yimeng Li ◽  
Franco Mariuzzo ◽  
Nikolaos Korfiatis ◽  
Yu Xiong
Keyword(s):  
New Product ◽  
New Product Introduction ◽  
Product Introduction ◽  
Information Strategies
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