Key Success Factors of Brand Marketing for Creating the Brand Value Based on a MCDM Model Combining DEMATEL with ANP Methods

2010 ◽  
pp. 721-730
Author(s):  
Yung-Lan Wang ◽  
Gwo-Hshiung Tzeng ◽  
Wen-Shiung Lee
Keyword(s):  
Success Factors ◽  
Brand Value ◽  
Key Success Factors ◽  
Model Combining ◽  
Brand Marketing

Key Success Factors of Organizational Success: A Study of MULA Car International

2020 ◽  
Vol 3 (2) ◽  
pp. 46-56
Author(s):  
Muhammad Ashraff ◽  
Daisy Mui Hung Kee ◽  
Roshini A/P Subramaniam ◽  
Nur Hazimah ◽  
Nur Aina Syafiqah
Keyword(s):  
Success Factors ◽  
Organizational Success ◽  
Key Success Factors

MANAGING DIGITAL TRANSFORMATION IN DIGITAL BUSINESS ECOSYSTEMS

2021 ◽  
Author(s):  
TIINA TAWASTSTJERNA ◽  
HEIDI OLANDER
Keyword(s):  
Success Factors ◽  
Collaborative Governance ◽  
Digital Transformation ◽  
Key Success Factors ◽  
Multiple Partners ◽  
Business Ecosystems

Previous research has increased our understanding of digital transformation (DT) and digital business ecosystems as independent topics. Less is known about how DT unfolds in digital business ecosystems. Such collaborative creation of digital innovations is affected by individual actors and by ecosystem as a whole. Based on an empirical case study of an ecosystem facilitator company and its digital business ecosystems as embedded cases, this paper contributes to the understanding of key success factors in new digital business ecosystems. The findings support collaborative governance as an important tool in leading the DT among multiple partners. Moreover, the findings present the concept of a common rulebook, including the practices, principles, guidelines, tools, handshakes, and boundaries, as an enabler for ways of working in an ecosystem. Managers can use this paper to increase their understanding on the governance of digital business ecosystems and to clarify their organisational expectations when participating in joint endeavours involving DT.

Exploring a Corporate Entrepreneurship Process Through an Accelerator Program and Key Success Factors: A Case Studies From Bangladesh

2020 ◽  
Author(s):  
Sinin Tabassum ◽  
Maiful Begum ◽  
Bonny Adlina D Cruze ◽  
Nahida Sultana ◽  
Md. Soud al Fahad ◽  
...  
Keyword(s):  
Case Studies ◽  
Success Factors ◽  
Corporate Entrepreneurship ◽  
Key Success Factors

scholarly journals The Key Success Factors for Lean Manufacturing versus Six Sigma

2016 ◽  
Vol 12 (2) ◽  
pp. 169-182 ◽  
Author(s):  
Ibrahim Alhuraish ◽  
Christian Robledo ◽  
Abdessamad Kobi
Keyword(s):  
Six Sigma ◽  
Lean Manufacturing ◽  
Success Factors ◽  
Key Success Factors
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