Are Incomplete Advertisements More Effective? A Test of the Generation Effect and the Ambiguity Effect

2019 ◽  
pp. 93-106
Author(s):  
Antonia Kraus ◽  
Heribert Gierl
Keyword(s):  
Generation Effect ◽  
Ambiguity Effect

Generation and Associative Encoding in Young and Old Adults

2008 ◽  
Vol 55 (1) ◽  
pp. 23-30 ◽  
Author(s):  
Laurence Taconnat ◽  
Charlotte Froger ◽  
Mathilde Sacher ◽  
Michel Isingrini
Keyword(s):  
Task Difficulty ◽  
Generation Effect ◽  
Elderly Adults ◽  
Generation Task ◽  
Younger Adults ◽  
Old Adults ◽  
Strength Of Association ◽  
Target Words

Abstract. The generation effect (i.e., better recall of the generated items than the read items) was investigated with a between-list design in young and elderly participants. The generation task difficulty was manipulated by varying the strength of association between cues and targets. Overall, strong associates were better recalled than weak associates. However, the results showed different generation effect patterns according to strength of association and age, with a greater generation effect for weak associates in younger adults only. These findings suggest that generating weak associates leads to more elaborated encoding, but that elderly adults cannot use this elaborated encoding as well as younger adults to recall the target words at test.

The Generation Effect: Do Test Instructions Influence the Size of the Effect?

1992 ◽  
Author(s):  
Patricia A. de Winstanley ◽  
Wendy A. Herberlein
Keyword(s):  
Generation Effect

The generation effect with nonwords.

1988 ◽  
Vol 14 (1) ◽  
pp. 180-190 ◽  
Author(s):  
Elizabeth E. Johns ◽  
Leila G. Swanson
Keyword(s):  
Generation Effect

The Generation Effect: Continuity between Generating and Reading

1985 ◽  
Vol 98 (3) ◽  
pp. 373 ◽  
Author(s):  
John M. Gardiner ◽  
Helen E. C. Smith ◽  
Catherine J. Richardson ◽  
Mark V. Burrows ◽  
Stuart D. Williams
Keyword(s):  
Generation Effect

scholarly journals Design controversies and the generation effect: Support for an item-order hypothesis

1993 ◽  
Vol 21 (1) ◽  
pp. 34-40 ◽  
Author(s):  
Matt Serra ◽  
James S. Nairne
Keyword(s):  
Generation Effect ◽  
Item Order

Mood and the generation effect

2003 ◽  
Vol 17 (4) ◽  
pp. 585-608 ◽  
Author(s):  
Klaus Fiedler ◽  
Stefanie Nickel ◽  
Judith Asbeck ◽  
Ulrike Pagel
Keyword(s):  
Generation Effect

The generation effect when generation fails

1983 ◽  
Vol 22 (2) ◽  
pp. 153-163 ◽  
Author(s):  
Norman J. Slamucka ◽  
Jacobo Fevreiski
Keyword(s):  
Generation Effect
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