Capturing the Brand Essence and Communication Commonalties of a Western Brand in an Eastern Country

Author(s):  
Kanwal Kapil ◽  
Avinash Kapoor
Keyword(s):  
Exchange ◽  
1992 ◽  
Vol 21 (1) ◽  
pp. 34-48
Author(s):  
Michael Amaladoss
Keyword(s):  

2003 ◽  
Vol 124 (4) ◽  
pp. A167
Author(s):  
Bor-Ru Lin ◽  
Chien-Chung Liao ◽  
Chau-Fong Chen ◽  
Wan Ru Liao ◽  
Teh Hong Wang

1891 ◽  
Vol 23 (2) ◽  
pp. 185-246
Author(s):  
W. Woodville Rockhill

Formerly in the seventh year Ch'ung-tê (A.D. 1643) of the Emperor T'ai-tsung-wen, the Panch'en Erdeni, the Talé lama, and Ku-shih han (Gushi khan), knowing of the appearance of a superior man in the eastern country, sent envoys for the express purpose (of seeing him). They were only able to reach their destination by passing through hostile countries, and after several years they arrived at Sheng-ching (Mukden). This was eighty years ago. (These princes) were all alike doers of good works and liberal patrons (of the clergy), and peace and happiness reigned (in their land). But after the death of the Talé lama, the Déba kept the news hidden from Us, and for sixteen years he madly ruled according to his caprice. La-tsang put him to death, and then Religion reappeared. For this reason We acceded to the united supplications, of La-tsang and all the princes of the Kokonor when Chih-wang a-la-p'u-tan in his foolishness fomented troubles. He excited to rebellion the Chun-ko-ehr (Sungans), who committed riotous acts of open rebellion, burning down the Talé lama's (monument), level-ling to the ground the pagoda of the fifth Talé lama, polluting the Pan-ch'en, destroying the convents, and killing the lamas. Glorying in being the champion of the Faith, he was in truth but its destroyer, seeking stealthily to take for himself the country of Tibet.


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