Influencing Factors of Users’ High-Impact Forwarding Behavior in Microblog Marketing Based on Big Data Analysis Technology

2021 ◽  
pp. 420-426
Author(s):  
Yunfu Huo ◽  
Xiaoru Xue
Author(s):  
Wentao Gao ◽  
Ka Man Lam ◽  
Dickson K. W. Chiu ◽  
Kevin K. W. Ho

A movie's economic revenue comes mainly from the movie box office, while the influencing factors of the movie box office are complex and numerous. This research explores the influencing factors of China's commercial movie box office by analyzing the top 100 box office movies released in Mainland China between 2013-2016, with a total of 400 movies. The authors analyzed the data collected using correlation analysis and decision tree analysis using RapidMiner, respectively. Based on the analysis results, they put forward suggestions for improving the box office of the movie industry.


2019 ◽  
Vol 9 (1) ◽  
pp. 01-12 ◽  
Author(s):  
Kristy F. Tiampo ◽  
Javad Kazemian ◽  
Hadi Ghofrani ◽  
Yelena Kropivnitskaya ◽  
Gero Michel

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