Functionality, Emotion, and Acceptance of Artificial Intelligence Virtual Assistants

This paper aims to expand the acceptance of the AI Virtual Assistant model from the perspective of user’s cognition. Based on the 240 samples, we used multi-layer regression analysis to investigate the influencing factors and differential effects of users' acceptance of AI Virtual Assistant. The results show that functional cognition and emotional cognition of users are important influencing factors for an artificial intelligence virtual assistant. This provides a new perspective for user acceptance processes of the AI Virtual Assistant. We also examined the moderating effect of social norms between user cognition and AI Virtual Assistant. At last, a new AI acceptance model of AI Virtual Assistant was established.

Empirical Study on the Influencing Factors of WeChat Business Integrity

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has gradually appeared due to the virtuality of the Internet. This paper analyzed the development of WeChat business and its business integrity. The influencing factors of WeChat business integrity and related hypotheses had been studied based on theoretical and practical analysis. The reliability and validity of the data collected through questionnaires were tested with SPSS24.0. Empirical analysis was done to the hypotheses by using the structural equation model. The results indicated that products and service quality, after-sale guarantee, payment security and Word-of-mouth had a prominent positive effect on the integrity of WeChat business.

Empirical Study on the Influencing Factors of WeChat Business Integrity

With the increasing popularity of the smart phones and electronic payment, WeChat shopping has become a trendy lifestyle for many people. However, the issue of WeChat business integrity has gradually appeared due to the virtuality of the Internet. This paper analyzed the development of WeChat business and its business integrity. The influencing factors of WeChat business integrity and related hypotheses had been studied based on theoretical and practical analysis. The reliability and validity of the data collected through questionnaires were tested with SPSS24.0. Empirical analysis was done to the hypotheses by using the structural equation model. The results indicated that products and service quality, after-sale guarantee, payment security and Word-of-mouth had a prominent positive effect on the integrity of WeChat business.