The analysis of enterprise economic operation is mainly to collect, integrate, analyze and store information on the economic activities of the enterprise, so as to realize the standardization and management of the overall economic activities of the enterprise. In the era of big data, the analysis of corporate economic operations has also changed. In short, the big data environment has changed the corporate economic analysis and management mechanism, and has changed the collection of corporate operating economic data. It also has multiple impacts on data analysis and changed the overall structure of corporate economic analysis. This article will briefly discuss the challenges and countermeasures facing enterprise economic operation analysis in the era of big data, hoping to provide a reference for enterprise economic management.
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