Verbal conditioning of stimulus significance in the orienting response context

1988 ◽  
Vol 23 (1) ◽  
pp. 22-28
Author(s):  
Robert J. Barry ◽  
Helen O’Reilly
Keyword(s):  
Orienting Response ◽  
Verbal Conditioning ◽  
Stimulus Significance

The orienting response and stimulus significance: Some comments

1979 ◽  
Vol 8 (4) ◽  
pp. 303-309 ◽  
Author(s):  
David A.T. Siddle
Keyword(s):  
Orienting Response ◽  
Stimulus Significance

The Orienting Response and Subjective Assessment of Stimulus Significance

2021 ◽  
pp. 417-422
Author(s):  
Michael E. Dawson
Keyword(s):  
Subjective Assessment ◽  
Orienting Response ◽  
Stimulus Significance

The orienting response and stimulus significance: Further comments

1981 ◽  
Vol 12 (2-3) ◽  
pp. 171-185 ◽  
Author(s):  
Alvin S. Bernstein
Keyword(s):  
Orienting Response ◽  
Stimulus Significance

Application of Information Introduced to Dynamic Message Processing and Enjoyment

2018 ◽  
Vol 30 (4) ◽  
pp. 196-206 ◽  
Author(s):  
Byungho Park ◽  
Rachel L. Bailey
Keyword(s):  
Resource Allocation ◽  
Recognition Memory ◽  
Emotional Processing ◽  
Orienting Response ◽  
Structural Features ◽  
Cognitive Resources ◽  
Coding System ◽  
Message Complexity ◽  
Cognitive Resource ◽  
Cognitive Overload

Abstract. In an effort to quantify message complexity in such a way that predictions regarding the moment-to-moment cognitive and emotional processing of viewers would be made, Lang and her colleagues devised the coding system information introduced (or ii). This coding system quantifies the number of structural features that are known to consume cognitive resources and considers it in combination with the number of camera changes (cc) in the video, which supply additional cognitive resources owing to their elicitation of an orienting response. This study further validates ii using psychophysiological responses that index cognitive resource allocation and recognition memory. We also pose two novel hypotheses regarding the confluence of controlled and automatic processing and the effect of cognitive overload on enjoyment of messages. Thirty television advertisements were selected from a pool of 172 (all 20 s in length) based on their ii/cc ratio and ratings for their arousing content. Heart rate change over time showed significant deceleration (indicative of increased cognitive resource allocation) for messages with greater ii/cc ratios. Further, recognition memory worsened as ii/cc increased. It was also found that message complexity increases both automatic and controlled allocations to processing, and that the most complex messages may have created a state of cognitive overload, which was received as enjoyable by the participants in this television context.

Awareness in the Verbal Conditioning of Psychophysical Misjudgments

1966 ◽  
Author(s):  
L. Douglas DeNike ◽  
Henry N. Weber
Keyword(s):  
Verbal Conditioning

The interpersonal role as a reinforcer in verbal conditioning: A pilot study

1970 ◽  
Author(s):  
Edward E. Abramson ◽  
G. David Cooper
Keyword(s):  
Pilot Study ◽  
Verbal Conditioning
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