Artificial intelligence for fashion, Leanne Luce, Apress 2019, ISBN 978-1-4842-3930-8 how AI is revolutionizing the fashion industry

The rapid progress of computer vision, machine learning, and artificial intelligence combined with the current growing urge for online shopping systems opened an excellent opportunity for the fashion industry. As a result, many studies worldwide are dedicated to modern fashion-related applications such as virtual try-on and fashion synthesis. However, the accelerated evolution speed of the field makes it hard to track these many research branches in a structured framework. This paper presents an overview of the matter, categorizing 110 relevant articles into multiple sub-categories and varieties of these tasks. An easy-to-use yet informative tabular format is used for this purpose. Such hierarchical application-based multi-label classification of studies increases the visibility of current research, promotes the field, provides research directions, and facilitates access to related studies.

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Introduction: Artificial Intelligence for Fashion Industry in the Big Data Era

Artificial Intelligence for Fashion Industry in the Big Data Era - Springer Series in Fashion Business ◽

10.1007/978-981-13-0080-6_1 ◽

2018 ◽

pp. 1-6 ◽

Cited By ~ 1

Author(s):

Sébastien Thomassey ◽

Xianyi Zeng

Keyword(s):

Artificial Intelligence ◽

Big Data ◽

Fashion Industry

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AI and Customer Experience in the Fashion Industry

10.4018/978-1-7998-7959-6.ch008 ◽

2022 ◽

pp. 127-138

Author(s):

Jasmandeep Kaur ◽

Surabhi Singh ◽

Ramanjeet Singh

Keyword(s):

Artificial Intelligence ◽

Customer Experience ◽

Fashion Industry ◽

Vital Part ◽

Retail Business ◽

The Everyday ◽

Genuine Use

This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is turning into a vital part of the customer experience. AI attempts to disclose approaches to interpret with the end goal for organizations to make a genuine use out of them, either online or offline. Thus, with this research, the authors additionally give knowledge on how this experience of AI could be improved in later fashion purchases and how it will undoubtedly be part of the everyday customer experience.

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Artificial Intelligence Enabled in-Video Advertising: Infiltrating the Fashion Industry

International Journal of Innovative Technology and Exploring Engineering - Special Issue ◽

10.35940/ijitee.a4880.119119 ◽

2019 ◽

Vol 9 (1) ◽

pp. 3826-3832

Keyword(s):

Artificial Intelligence ◽

Marketing Strategy ◽

Building Blocks ◽

Fashion Industry ◽

Video Advertising ◽

Unique Customer ◽

Artificial Intelligence Technology ◽

Content Marketing

This paper focuses on the enormous impact of Artificial Intelligence technology for enabling the usage of In-Video Advertising as a part of the content marketing strategy for fashion brands. Every brand wants to reach consumers when they are prone to get influenced. However, as the consumers are spoilt for choices and the digital mediums are creating unique customer journeys with an individualistic approach. Hence, there exists a requirement of more engaging advertising approach, to catch the attention of the consumer and to enable discovery of brands at high moments of desire. Since this paper focuses on In-Video Advertising & Artificial Intelligence, thus an understanding of the building blocks of In-Video advertising calls to delve deeper in Artificial Intelligence and content marketing strategy. This paper discusses a unique opportunity for Fashion brands to use In-Video Advertising as a disruptive, efficient and engaging tool to reach consumers when they are in the best state to be influenced. This novel advertising option can benefit marketers in the fashion industry and can generate significant revenues.

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