AI and Customer Experience in the Fashion Industry

2022 ◽  
pp. 127-138
Author(s):  
Jasmandeep Kaur ◽  
Surabhi Singh ◽  
Ramanjeet Singh
Keyword(s):  
Artificial Intelligence ◽  
Customer Experience ◽  
Fashion Industry ◽  
Vital Part ◽  
Retail Business ◽  
The Everyday ◽  
Genuine Use

This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is turning into a vital part of the customer experience. AI attempts to disclose approaches to interpret with the end goal for organizations to make a genuine use out of them, either online or offline. Thus, with this research, the authors additionally give knowledge on how this experience of AI could be improved in later fashion purchases and how it will undoubtedly be part of the everyday customer experience.

How AI chatbots have reshaped the frontline interface in China: examining the role of sales–service ambidexterity and the personalization–privacy paradox

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hua Fan ◽  
Bing Han ◽  
Wei Gao ◽  
Wenqian Li
Keyword(s):  
Artificial Intelligence ◽  
Mixed Methods Research ◽  
Online Survey ◽  
Polynomial Regression ◽  
Customer Experience ◽  
Human Machine Interaction ◽  
Content Type ◽  
Positive Effects ◽  
Privacy Paradox ◽  
Machine Interaction

PurposeThis study serves two purposes: (1) to evaluate the effects of organizational ambidexterity by examining how the balanced and the combined sales–service configurations of chatbots differ in their abilities to enhance customer experience and patronage and (2) to apply information boundary theory to assess the contingent role that chatbot sales–service ambidexterity can play in adapting to customers' personalization–privacy paradox.Design/methodology/approachAn online survey of artificial intelligence chatbots users was conducted, and a mixed-methods research design involving response surface analysis and polynomial regression was adopted to address the research aim.FindingsThe results of polynomial regressions on survey data from 507 online customers indicated that as the benefits of personalization decreased and the risk to privacy increased, the inherently negative (positive) effects of imbalanced (combined) chatbots' sales–service ambidexterity had an increasing (decreasing) influence on customer experience. Furthermore, customer experience fully mediated the association of chatbots' sales–service ambidexterity with customer patronage.Originality/valueFirst, this study enriches the literature on frontline ambidexterity and extends it to the setting of human–machine interaction. Second, the study contributes to the literature on the personalization–privacy paradox by demonstrating the importance of frontline ambidexterity for adapting to customer concerns. Third, the study examines the conduit between artificial intelligence (AI) chatbots' ambidexterity and sales performance, thereby helping to reconcile the previously inconsistent evidence regarding this relationship.

Queer Worldmaking

2021 ◽  
Author(s):  
Hailey N. Otis ◽  
Thomas R. Dunn
Keyword(s):  
Queer Theory ◽  
Cultural Influences ◽  
Theory And Practice ◽  
Communication Studies ◽  
Vital Part ◽  
Queer Of Color ◽  
The Everyday ◽  
The World ◽  
Foundational Work ◽  
Lauren Berlant

The theory and practice of queer worldmaking is a vital part of the study of queer communication. Rooted in the acts, activism, artistry, and the everyday lives of LGBT+, queer, and proto-queer people across the world, the theorization of queer worldmaking emerged alongside the founding of queer theory itself in the late 1990s. Surfacing in both José Esteban Muñoz’s writing on minoritarian performance and disidentification as well as Lauren Berlant and Michael Warner’s essay, “Sex in Public,” the term “queer worldmaking” was quickly taken up in communication scholarship, driving Gust Yep’s foundational work on “The Violence of Heteronormativity in Communication Studies.” Evolving according to various disciplinary demands and cultural influences, contemporary endeavors in queer worldmaking in communication studies largely follow three general paths: (a) drawing upon quare/queer of color theories to theorize worldmaking through/as enactments of disidentification(s), queer futurity, queer utopias, hope, and queer relationality; (b) conceptualizing academia, scholarship, and academic pursuits as productive sites for envisioning and creating queer worlds; and (c) tending to the worldmaking potentialities of queer memories, monuments, and archives. These intellectual pathways overlap, interweave, and split off into unpredictable rhizomatic directions, paving the way for scholarship that converses with, diverges from, and pushes forward queer worldmaking in communication studies in curiously queer directions.

Marketing and Artificial Intelligence

2021 ◽  
pp. 75-95
Author(s):  
Sujata Ramnarayan
Keyword(s):  
Artificial Intelligence ◽  
Customer Experience ◽  
Amount Of Information ◽  
Making Sense ◽  
Value Add ◽  
The Right

Technologies are changing marketing due to the amount of information available to consumers, along with information being generated by consumers. Marketers face a challenge with greater volume and variety of data generated at a faster rate than ever before along with fragmentation of channels. This data when combined with artificial intelligence presents an opportunity to marketers to provide value add at a granular level and a personalized customer experience round the clock 24/7/365. Treating customers as individuals by offering an optimized personalized offering, sending the right personalized message at the right time through their preferred channel is the promise of data fed into AI algorithms. Artificial intelligence has the potential to transform companies by making sense out of an insanely voluminous variety of data being generated with its ability to serve customers more effectively and efficiently, personalizing at scale.

Customer Experience in the Restaurant Industry

2020 ◽  
pp. 254-272
Author(s):  
Ilhami Tuncer
Keyword(s):  
Artificial Intelligence ◽  
Customer Experience ◽  
World Market ◽  
Restaurant Industry ◽  
Qr Code ◽  
Smart Technology ◽  
Technology Applications ◽  
The Subject ◽  
Smart Technologies

One of the most important points of consideration that will ensure the sustainability and profitability of businesses in the digitized world market is the experience offered to customers. Experience in business preferences, especially of the digitized customers, is quite specific. This chapter discussed the contribution of smart technologies to customer experience for restaurants, and emphasized its significance. Moreover, the subjects of artificial intelligence, smart technology, and QR code were addressed based on customer experience. The contribution offered to customers was emphasized by giving examples of smart technology applications used in restaurant businesses to improve customer experience. The chapter will contribute theoretically to the subject which has not been adequately studied in the literature.

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