The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences

Author(s):  
Kao Si ◽  
Xianchi Dai
Keyword(s):  
2002 ◽  
Vol 13 (1) ◽  
pp. 69-83 ◽  
Author(s):  
Stefan R. Schweinberger ◽  
Thomas Klos ◽  
Werner Sommer

Abstract: We recorded reaction times (RTs) and event-related potentials (ERPs) in patients with unilateral lesions during a memory search task. Participants memorized faces or abstract words, which were then recognized among new ones. The RT deficit found in patients with left brain damage (LBD) for words increased with memory set size, suggesting that their problem relates to memory search. In contrast, the RT deficit found in patients with RBD for faces was apparently related to perceptual encoding, a conclusion also supported by their reduced P100 ERP component. A late slow wave (720-1720 ms) was enhanced in patients, particularly to words in patients with LBD, and to faces in patients with RBD. Thus, the slow wave was largest in the conditions with most pronounced performance deficits, suggesting that it reflects deficit-related resource recruitment.


2012 ◽  
Author(s):  
Trafton Drew ◽  
Ashley M. Sherman ◽  
Jeremy M. Wolfe

1994 ◽  
Author(s):  
Arthur D. Fisk ◽  
Brian P. Cooper ◽  
Christopher Hertzog
Keyword(s):  

2019 ◽  
Vol 47 (10) ◽  
pp. 1-10 ◽  
Author(s):  
Long Huang ◽  
Wansheng Lei ◽  
Fuming Xu ◽  
Liang Yu ◽  
Fujun Shi

We conducted a 3 × 3 × 2 experiment to verify the moral preference hypothesis and extend the boundary conditions of the moral frame effect. Participants played a trade-off game (TOG), in which they unilaterally choose between an equitable or efficient option. We manipulated the labeling of the options to describe the equitable versus efficient option as morally right, and controlled the amount of the stakes and division schemes in the TOG. We found there was a significant effect of moral frame when stakes were low in the TOG, and participants would choose a morally right option whether it was equitable or efficient. However, the effect of moral frame was nonsignificant when the stakes were high. In addition, the division schemes in the TOG had a great impact on the moral frame effect. Therefore, we found that when participants’ interest in the options remains the same or the changes are small, and other players’ interest changes greatly, the moral frame effect is not significant.


2020 ◽  
Vol 10 (8) ◽  
Author(s):  
Norberto Eiji Nawa ◽  
Hiroshi Ando

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