The case study approach to teaching business english

1988 ◽  
Vol 7 (2) ◽  
pp. 131-136 ◽  
Author(s):  
Christine Uber Grosse
Author(s):  
Zhoulin Ruan

This paper uses a case study approach to explore the internal structure of complex nominal groups in written business discourse. A one-million word corpus of banks' corporate annual reports was compiled, and complex nominal groups with business as head noun were analyzed in terms of functions and logical relationships. The analysis shows that in the business English texts, complex nominal groups have distinctive functional and logical structures as well as particular patterns of co-occurrences among multiple premodification. Classification was found to be the main function of the experiential structure, with sub-modification used for further specifying the head referent. The co-occurrences of premodifiers also show the tendencies of functional associations underlying the configuration of the experiential structure. These findings suggest the distinctive register features of the informational writing in the written business discourse. The paper concludes with pedagogical implications of the findings for the teaching of business English to language learners.


Author(s):  
C.N. Reid ◽  
C.W.A. Newey ◽  
K.A. Reynolds ◽  
G. Weaver ◽  
K. Williams

10.28945/2776 ◽  
2004 ◽  
Author(s):  
Tony Jewels ◽  
Marilyn Ford

In the choice of a pedagogy for a new unit on IT project management, an innovative single case study approach was chosen, in the hope of providing a ‘virtual environment’ in which students could embed themselves. By providing a single, rich, descriptive project environment for students, it was hoped that they would become deeply involved in the case and thus adopt a deeper approach to learning and subsequently a greater understanding of the theoretical constructs covered in the unit. The pedagogy chosen is being evaluated and where necessary revised in what can be described as an action learning approach. Following an initial evaluation of the learning approaches adopted by students, revisions were made to the pedagogy. This paper discusses the findings from two subsequent offerings of the unit.


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