A trajectory optimization method for RLV based on artificial memory principles is proposed. Firstly the optimization problem is modelled in Euclidean space. Then in order to solve the complicated optimization problem of RLV in entry phase, Artificial-memory-principle optimization (AMPO) is introduced. AMPO is inspired by memory principles, in which a memory cell consists the whole information of an alternative solution. The information includes solution state and memory state. The former is an evolutional alternative solution, the latter indicates the state type of memory cell: temporary, short-and long-term. In the evolution of optimization, AMPO makes a various search (stimulus) to ensure adaptability, if the stimulus is good, memory state will turn temporary to short-term, even long-term, otherwise it not. Finally, simulation of different methods is carried out respectively. Results show that the method based on AMPO has better performance and high convergence speed when solving complicated optimization problems of RLV.