The First Step to Allocate Advertising Budget in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00005-7 ◽

2014 ◽

pp. 63-73

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Sponsored Search ◽

Sponsored Search Auctions ◽

Advertising Budget

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Ranking and tradeoffs in sponsored search auctions

Proceedings of the fourteenth ACM conference on Electronic commerce - EC '13 ◽

10.1145/2492002.2482568 ◽

2013 ◽

Author(s):

Bem Roberts ◽

Dinan Gunawardena ◽

Ian A. Kash ◽

Peter Key

Keyword(s):

Sponsored Search ◽

Sponsored Search Auctions

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Examining the Yahoo! Sponsored Search Auctions: A Regression Discontinuity Design Approach

International Journal of Economics and Finance ◽

10.5539/ijef.v4n3p139 ◽

2012 ◽

Vol 4 (3) ◽

Author(s):

Jia Yuan

Keyword(s):

Regression Discontinuity ◽

Design Approach ◽

Regression Discontinuity Design ◽

Sponsored Search ◽

Sponsored Search Auctions

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Optimal bundles for sponsored search auctions via bracketing scheme

Frontiers of Computer Science ◽

10.1007/s11704-017-6102-0 ◽

2019 ◽

Vol 13 (2) ◽

pp. 333-342

Author(s):

Zheng-Dong Xia ◽

Tian-Ming Bu ◽

Wen-Hui Gong

Keyword(s):

Sponsored Search ◽

Sponsored Search Auctions

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On the Benefits of Keyword Spreading in Sponsored Search Auctions: An Experimental Analysis

Lecture Notes in Business Information Processing - E-Commerce and Web Technologies ◽

10.1007/978-3-642-15208-5_15 ◽

2010 ◽

pp. 158-171 ◽

Author(s):

Michele Budinich ◽

Bruno Codenotti ◽

Filippo Geraci ◽

Marco Pellegrini

Keyword(s):

Experimental Analysis ◽

Sponsored Search ◽

Sponsored Search Auctions

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Revenue Estimation and Quantification in Sponsored Search Auctions: An Inductive Learning Approach

Lecture Notes in Computer Science - Data Engineering and Management ◽

10.1007/978-3-642-27872-3_35 ◽

2012 ◽

pp. 242-244

Author(s):

Madhu Kumari ◽

Kamal K. Bharadwaj

Keyword(s):

Inductive Learning ◽

Learning Approach ◽

Sponsored Search ◽

Sponsored Search Auctions ◽

Revenue Estimation

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An Approach for Sponsored Search Auctions Based on the Coalitional Game Theory

Lecture Notes in Computer Science - Web Information Systems Engineering – WISE 2013 ◽

10.1007/978-3-642-41154-0_34 ◽

2013 ◽

pp. 458-468

Author(s):

Wenlin Xu ◽

Kun Yue ◽

Jin Li ◽

Liang Duan ◽

Suiye Liu ◽

...

Keyword(s):

Game Theory ◽

Coalitional Game ◽

Sponsored Search ◽

Sponsored Search Auctions ◽

Coalitional Game Theory

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A Nash bargaining approach to retention enhancing bid optimization in sponsored search auctions with discrete bids

2008 IEEE International Conference on Automation Science and Engineering ◽

10.1109/coase.2008.4626517 ◽

2008 ◽

Author(s):

Ramakrishnan Kannan ◽

Dinesh Garg ◽

Karthik Subbian ◽

Y. Narahari

Keyword(s):

Nash Bargaining ◽

Sponsored Search ◽

Sponsored Search Auctions ◽

Bargaining Approach

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Balanced allocation mechanism: An optimal mechanism for multiple keywords sponsored search auctions

Information Sciences ◽

10.1016/j.ins.2013.08.033 ◽

2014 ◽

Vol 262 ◽

pp. 190-214 ◽

Author(s):

Mohammadreza Razzazi ◽

Ali Esmaeeli

Keyword(s):

Sponsored Search ◽

Allocation Mechanism ◽

Optimal Mechanism ◽

Sponsored Search Auctions ◽

Balanced Allocation

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Ranking and tradeoffs in sponsored search auctions

Proceedings of the fourteenth ACM conference on Electronic commerce - EC '13 ◽

10.1145/2482540.2482568 ◽

2013 ◽

Author(s):

Bem Roberts ◽

Dinan Gunawardena ◽

Ian A. Kash ◽

Peter Key

Keyword(s):

Sponsored Search ◽

Sponsored Search Auctions

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Sponsored Search Auctions

ACM Transactions on Intelligent Systems and Technology ◽

10.1145/2668108 ◽

2015 ◽

Vol 5 (4) ◽

pp. 1-34 ◽

Author(s):

Tao Qin ◽

Wei Chen ◽

Tie-Yan Liu

Keyword(s):

Sponsored Search ◽

Sponsored Search Auctions

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