Budget Constraints and Optimization in Sponsored Search Auctions
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Published By Elsevier

9780124114579

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The First Step to Allocate Advertising Budget in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00005-7 ◽

2014 ◽

pp. 63-73

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Sponsored Search ◽

Optimal Budget Allocation Across Search Markets

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00006-9 ◽

2014 ◽

pp. 75-90

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Budget Allocation

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00018-5 ◽

2014 ◽

pp. iii

Keyword(s):

Budget Constraints ◽

Sponsored Search ◽

Preface

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00021-5 ◽

2014 ◽

pp. xi-xii

Perspectives: Looking into the Future of Budgeting Strategies in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00015-x ◽

2014 ◽

pp. 191-195

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Sponsored Search ◽

Budget Planning for Coupled Campaigns in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00012-4 ◽

2014 ◽

pp. 155-165

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Sponsored Search ◽

Budget Planning ◽

A Budget Optimization Framework for Search Advertisements

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00004-5 ◽

2014 ◽

pp. 43-61

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Optimization Framework ◽

Budget Optimization

Budget Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00003-3 ◽

2014 ◽

pp. 31-41

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Sponsored Search ◽

Intelligent Systems Series

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00017-3 ◽

2014 ◽

pp. ii

Keyword(s):

Intelligent Systems

Search Engine Meets Economics

Budget Constraints and Optimization in Sponsored Search Auctions ◽

10.1016/b978-0-12-411457-9.00001-x ◽

2014 ◽

pp. 1-11

Author(s):

Yanwu Yang ◽

Fei-Yue Wang

Keyword(s):

Search Engine

Budget Constraints and Optimization in Sponsored Search AuctionsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Elsevier

The First Step to Allocate Advertising Budget in Sponsored Search Auctions

Optimal Budget Allocation Across Search Markets

Budget Constraints and Optimization in Sponsored Search Auctions

Preface

Perspectives: Looking into the Future of Budgeting Strategies in Sponsored Search Auctions

Budget Planning for Coupled Campaigns in Sponsored Search Auctions

A Budget Optimization Framework for Search Advertisements

Budget Optimization in Sponsored Search Auctions

Intelligent Systems Series

Search Engine Meets Economics

Budget Constraints and Optimization in Sponsored Search Auctions
Latest Publications