The present study examines the augmentation in heat transfer and friction in a flow through solar air heater duct with discretized broken V-rib roughness. The experimental outcomes pertaining to Reynolds number from 3000 to 17,000, relative gap position (s′/s) from 0.2 to 0.8, relative staggered rib position (p′/p) from 0.2 to 0.8 have been presented and discussed. Discretized broken V-rib roughness brought out considerable enhancement in heat transfer rates over V-rib roughness and smooth duct. Effective efficiency of discretized broken V-rib roughened solar air heater is estimated and geometrical parameters of roughness are optimized with regard to temperature rise parameter and insolation.