scholarly journals Relationships between Personal Traits, Emotional Intelligence, Internal Marketing, Service Management, and Customer Orientation in Korean Outpatient Department Nurses

2016 ◽  
Vol 10 (1) ◽  
pp. 18-24 ◽  
Author(s):  
Bogyun Kim ◽  
Jia Lee
Keyword(s):  
Emotional Intelligence ◽  
Service Management ◽  
Customer Orientation ◽  
Internal Marketing ◽  
Outpatient Department ◽  
Personal Traits ◽  
Marketing Service

scholarly journals PENGARUH PEMASARAN INTERNAL TERHADAP KEPUASAN KERJA DAN ORIENTASI KONSUMEN DI RSUD PATUT PATUH PATJU LOMBOK BARAT

2016 ◽  
Vol 5 (4) ◽  
Author(s):  
Ni Made Citra Resmi
Keyword(s):  
Job Satisfaction ◽  
General Hospital ◽  
Customer Orientation ◽  
Internal Marketing

The research was conducted to analyse (1) The signification impact from internal marketingto job satisfaction at Region General Hospital Patut Patuh Patju West Lombok. (2) The significationimpact from job satisfaction to customer orientation at Region General Hospital Patut Patuh PatjuWest Lombok. (3) The signification impact from internal marketing to customer orientation at RegionGeneral Hospital Patut Patuh Patju West Lombok. This research is an assosiatif causal study. Thedata were collected by using questionaires distributed to nurses in Region General Hospital PatutPatuh Patju West Lombok totaling 150 people. The data was processed and analysed by Path Analysisthrough AMOS software. The results showed that: (1) Internal marketing has a positive andsignificant impact on job satisfaction. (2) Job satisfaction has a positive and significant impact oncustomer orientation. (3) Internal marketing has a positive and significant impact on customerorientation. (4) Internal marketing affects customer  orientation indirectly  through job satisfaction. Keywords: Internal Marketing, Job Satisfaction, Customer Orientation

Business Education in Hong Kong

1998 ◽  
Vol 01 (04) ◽  
pp. 555-568 ◽  
Author(s):  
Chi-Fai Chan ◽  
Chan-Leong Chan ◽  
Wai-Lam Cheng
Keyword(s):  
Hong Kong ◽  
Curriculum Design ◽  
Customer Orientation ◽  
Business Schools ◽  
Internal Marketing ◽  
Educational Goals ◽  
Network Marketing ◽  
Strategic Approach ◽  
Extra Curricular Activities ◽  
Marketing Approach

There is a big demand for business talents in Hong Kong. Nevertheless, business schools are not producing what businesses in the Special Administration Region (SAR) need. For this reason, administrators in business schools should adopt a strategic approach when they formulate their educational goals and strategies. Several key elements which are essential to the success of business schools are discussed in this paper: customer orientation, capabilities development, and relationship and network marketing. Based on the strategic approach, a number of recommendations are made: namely, the initiation of a student intake campaign, and the emphasis on better curriculum design, extra-curricular activities, alumni activities, and the adoption of an internal marketing approach.

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