The effect of internal marketing of a hotel on job satisfaction of internal customers : Focused on the moderating effects of emotional intelligence

2019 ◽  
Vol 33 (3) ◽  
pp. 155-168
Author(s):  
Kyung-Ah Kim ◽  
Hee-Chan Lee
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Internal Marketing ◽  
Moderating Effects ◽  
Internal Customers

scholarly journals Influence of Internal Marketing Practices on Employees’ Job Satisfaction in New Generation Banks

2019 ◽  
Vol 15 (01) ◽  
Author(s):  
Jose M Jomon
Keyword(s):  
Job Satisfaction ◽  
Internal Marketing ◽  
Regression Analyses ◽  
Pilot Survey ◽  
Internal Customers ◽  
Marketing Orientation ◽  
Spss Software ◽  
New Generation ◽  
Commercial Center ◽  
Monthly Salary

In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their representatives their first market – their internal customers. Internal marketing makes a domain that empowers banks to concentrate on whatever necessitates changing inside so they can upgrade their external commercial center execution. Internal marketing enables banks to convey better client encounters by adjusting, organizing, and inspiring employees. In this article, the researcher attempts to highlight how internal marketing philosophy helps the new private sector banks in achieving employees’ job satisfaction and to evaluate the benefits of internal marketing orientation for the banks success. The research is conducted at new generation banks in Thrissur District, Kerala. The researcher has chosen 150 respondents of new generation banks as sample. The questionnaire in this study was designed as closed – end questions. To understand the demographic profile of the respondents, questions related to age, sex, qualification and monthly salary etc were included. The samples are selected on a random basis after visiting various banks in the district with no bias on considering or dismissing a specific respondent. Pilot survey and Cronbach’s Alpha were used. Hypotheses were tested using correlation coefficient(r), and multiple regression analyses. The SPSS software is used to measure the data obtained from the respondents. Findings indicate that internal marketing and all its components has significant and positive associations with employees’ job satisfaction. The findings have provided an insight to the new generation banks provides on the area to be focused on in retaining and satisfying their employees. Key Words: -

Coping Humor as a Mediator Between Emotional Intelligence and Job Satisfaction

2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Future Research ◽  
Satisfaction Scale ◽  
Primary School Teachers ◽  
Mediating Role ◽  
Regulation Of Emotion ◽  
The Relationship ◽  
Overall Job Satisfaction

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.

Pengaruh Kecerdasan Emosional Dan Kecerdasan Spiritual Pada Kepuasan Kerja Yang Berdampak Terhadap Kinerja Karyawan PT. Madu Baru Bantul, Yogyakarta

2018 ◽  
Vol 26 (1) ◽  
pp. 13-29
Author(s):  
Erlangga Arya Mandala ◽  
Faresti Nurdiana Dihan
Keyword(s):  
Job Satisfaction ◽  
Emotional Intelligence ◽  
Statistical Analysis ◽  
Significant Influence ◽  
Significant Relationship ◽  
Research Method ◽  
Quantitative Method ◽  
Employee Performance ◽  
Spiritual Intelligence ◽  
Employee Job Satisfaction

The Emotional intelligence, spiritual intelligence and job satisfaction to be part of the factors that influence performance. The purpose of this study was to determine the effect of emotional intelligence and spiritual intelligence on the performance through job satisfaction as an intervening variable partially and simultaneously. This study also aimed to determine the effect of emotional intelligence and spiritual intelligence on the performance through job satisfaction as an intervening variable directly and indirectly. This study was conducted to 77 respondents employees of PT. Madu Baru, Yogyakarta. The research method used is quantitative method uses statistical analysis and descriptive. The results of this study are (1) there is a significant effect of emotional intelligence on employee job satisfaction. (2) there is a significant influence of spiritual intelligence on employee job satisfaction. (3) There is a significant relationship between emotional intelligence and spiritual intelligence on job satisfaction. (4) There is a significant relationship between emotional intelligence on employee performance. (5) There is a significant relationship between spiritual intelligence on employee performance. (6) There is a significant relationship between emotional intelligence and spiritual intelligence on employee performance. (7) There is a significant relationship between job satisfaction on employee performance. (8) There is an indirect effect of emotional intelligence on the performance of employees through job satisfaction. (9) There is the indirect influence of spiritual intelligence on the performance of employees through job satisfaction. Keywords: emotional intelligence, spiritual intelligence, job satisfaction and employee performance

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