scholarly journals Pricing policies for complementary products in a dual-channel supply chain

2017 ◽  
Vol 49 ◽  
pp. 437-451 ◽  
Author(s):  
Jing Zhao ◽  
Xiaorui Hou ◽  
Yunlian Guo ◽  
Jie Wei
Keyword(s):  
Supply Chain ◽  
Complementary Products ◽  
Pricing Policies ◽  
Dual Channel ◽  
Dual Channel Supply Chain

scholarly journals Pricing decisions for complementary products in a fuzzy dual-channel supply chain

2019 ◽  
Vol 15 (1) ◽  
pp. 343-364
Author(s):  
Lisha Wang ◽  
◽  
Huaming Song ◽  
Ding Zhang ◽  
Hui Yang ◽  
...  
Keyword(s):  
Supply Chain ◽  
Complementary Products ◽  
Pricing Decisions ◽  
Dual Channel ◽  
Dual Channel Supply Chain

Pricing policies in a dual-channel supply chain considering flexible return and energy-saving regulations

2019 ◽  
Vol 135 ◽  
pp. 655-674 ◽  
Author(s):  
Taher Javadi ◽  
Nima Alizadeh-Basban ◽  
Sobhan Asian ◽  
Ashkan Hafezalkotob
Keyword(s):  
Supply Chain ◽  
Energy Saving ◽  
Pricing Policies ◽  
Dual Channel ◽  
Dual Channel Supply Chain

scholarly journals Complementary Product Pricing and Service Cooperation Strategy in a Dual-Channel Supply Chain

2020 ◽  
Vol 2020 ◽  
pp. 1-22
Author(s):  
Minglun Ren ◽  
Jiqiong Liu ◽  
Shuai Feng ◽  
Aifeng Yang ◽  
Florentino Borondo
Keyword(s):  
Supply Chain ◽  
Service Cost ◽  
Equilibrium Solutions ◽  
Power Structures ◽  
Complementary Products ◽  
Direct Sales ◽  
Dual Channel ◽  
Complementary Product ◽  
Cooperation Strategy ◽  
Dual Channel Supply Chain

This paper investigates a pricing game and service cooperation for complementary products in a dual-channel supply chain composed of two manufacturers and one retailer. The products of the two manufacturers are complementary products. One manufacturer sells products simultaneously through its own online channel and the traditional retailer, and the manufacturer delivers the product’s service to the retailer in its network direct sales channel by cooperating with the retailer in the form of service cost sharing. Considering the different market power structures of channel members, we establish three different pricing game models. By using the backward induction method and game theory, we obtain the corresponding analytical equilibrium solutions. Then, the service cooperation strategy of using the channel service sensitivity coefficients to construct the weight to share the service cost is proposed. Finally, numerical examples of optimal pricing strategies and profit conditions in different game situations are given, and sensitivity analysis of some key parameters is selectively performed, in which some valuable management insights are obtained.

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