Individuals produce a large amount of freely available data by interacting, sharing, and consuming content through social media. Social Media Mining is a systematic analysis of information generated from social media. Therefore, it is possible to known media usage, online behaviors, sharing of content, connections between individuals, online buying behavior, etc. These patterns and trends are of interest to organizations, brand, businesses, marketers, sociologists etc. This chapter aims to introduces to the concepts of social media mining, processes and tools involved in mining and processing data from social media platforms, as well as the importance, privacy, challenges, and use cases.
Social media mining in drug development—fundamentals and use cases
