Can eye-tracking data be measured to assess product design?: Visual attention mechanism should be considered

2016 ◽  
Vol 53 ◽  
pp. 229-235 ◽  
Author(s):  
Fu Guo ◽  
Yi Ding ◽  
Weilin Liu ◽  
Chang Liu ◽  
Xuefeng Zhang

IEEE Access ◽  
2021 ◽  
pp. 1-1
Author(s):  
Yang Liu ◽  
Zelin Zhang ◽  
Xiang Liu ◽  
Lei Wang ◽  
Xuhui Xia




2018 ◽  
Vol 95 (4) ◽  
pp. 948-970 ◽  
Author(s):  
Edmund W. J. Lee ◽  
Shirley S. Ho

This study examines the impact of photographic–textual and risk–benefit frames on the level of visual attention, risk perception, and public support for nuclear energy and nanotechnology in Singapore. Using a 2 (photographic–textual vs. textual-only frames) × 2 (risk vs. benefit frames) × 2 (nuclear energy vs. nanotechnology) between-subject design with eye-tracking data, the results showed that photographic–textual frames elicited more attention and did have partial amplification effect. However, this was observable only in the context of nuclear energy, where public support was lowest when participants were exposed to risk frames accompanied by photographs. Implications for theory and practice were discussed.





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