Firstly, associative-sets-based collaborative filtering algorithm is proposed. During the process of personalized recommendation, some items evaluated by users are performed by accident, in other words, they have little correlation with users' real preferences. These irrelevant items are equal to noise data, and often interfere with the effectiveness of collaborative filtering. A personalized recommendation algorithm based on Associative Sets is proposed in this paper to solve this problem. It uses frequent it sets to get associative sets, and makes recommendations according to users' real preferences, so as to enhance the accuracy of recommending results. Test results show that the new algorithm is more accurate than the traditional. Secondly, a flexible E-Commerce recommendation system is built. Traditional recommendation system is a sole tool with only one recommendation model. In e-commerce environment, commodities are very rich, personal demands are diversification; E-Commerce systems in different occasions require different types of recommended strategies. For that, we analysis the recommendation system with flexible theory, and proposed a flexible e-commerce recommendation system. It maps the implementation and demand through strategy module, and the whole system would be design as standard parts to adapt to the change of the recommendation strategy.
