Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure

2012 ◽  
Vol 136 (1) ◽  
pp. 56-66 ◽  
Author(s):  
Jing Chen ◽  
Peter C. Bell
Keyword(s):  
Supply Chain ◽  
Market Segmentation ◽  
Chain Structure ◽  
Dual Channel ◽  
Customer Returns ◽  
Supply Chain Structure ◽  
Dual Channel Supply Chain

scholarly journals Decision and coordination of an O2O supply chain with market segmentation and showrooming effect

2022 ◽  
Vol 15 (1) ◽  
pp. 0-0
Keyword(s):  
Supply Chain ◽  
Market Segmentation ◽  
Cost Sharing ◽  
Single Channel ◽  
Chain Structure ◽  
Channel Structure ◽  
Service Cost ◽  
Online Channel ◽  
Supply Chain Structure ◽  
Better Than

This paper investigates impacts of market segmentation and showrooming effect on the decision-making of an O2O supply chain, and puts forwards a contract to coordinate the O2O supply chain. Results show that, the showrooming effect is beneficial to the manufacturer, retailer and the supply chain, and the retailer will offer offline showrooming service. Under the influence of market segmentation, O2O supply chain is not necessarily better than single-channel supply chain structure. But adopting advertising and other means to improve consumers’ online channel acceptance, it can realize transformation from single-channel to O2O structure. The benefits of showrooming effect can eliminate the disadvantage of market segmentation. Moreover, a service cost sharing contract is put forward, which can perfectly coordinate the O2O supply chain with market segmentation and showrooming effect. These findings help managers to understand which channel structure is optimal by considering market segmentation and showrooming effect and identify possible pathways for them to perfectly cooperation.

Customer returns model in a dual-channel supply chain

2015 ◽  
Vol 10 (3) ◽  
pp. 360-379 ◽  
Author(s):  
Feng Yang ◽  
Pei Hu ◽  
Fuguo Zhao ◽  
Cuihua Hu
Keyword(s):  
Supply Chain ◽  
Dual Channel ◽  
Customer Returns ◽  
Dual Channel Supply Chain

scholarly journals Decision and Coordination in the Dual-Channel Supply Chain Considering the Risk-Averse and Customer Returns

2021 ◽  
Vol 11 (01) ◽  
pp. 48-83
Author(s):  
Aifeng Zhang ◽  
Jianbiao Ren ◽  
Zhenzhong Guan ◽  
Usman Farooq
Keyword(s):  
Supply Chain ◽  
Risk Averse ◽  
Dual Channel ◽  
Customer Returns ◽  
Dual Channel Supply Chain
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