Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach

2021 ◽  
Vol 99 ◽  
pp. 28-39
Author(s):  
Arno De Caigny ◽  
Kristof Coussement ◽  
Wouter Verbeke ◽  
Khaoula Idbenjra ◽  
Minh Phan
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