The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Journal of Interactive Marketing ◽

10.1016/j.intmar.2011.01.003 ◽

2011 ◽

Vol 25 (2) ◽

pp. 85-94 ◽

Author(s):

Yubo Chen ◽

Scott Fay ◽

Qi Wang

Keyword(s):

Social Media ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer

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The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

SSRN Electronic Journal ◽

10.2139/ssrn.1710357 ◽

2011 ◽

Author(s):

Yubo Chen ◽

Scott Fay ◽

Qi Wang

Keyword(s):

Social Media ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer

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Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Journal of Marketing ◽

10.1509/jm.74.2.133 ◽

2010 ◽

Vol 74 (2) ◽

pp. 133-148 ◽

Author(s):

Feng Zhu ◽

Xiaoquan (Michael) Zhang

Keyword(s):

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer ◽

Moderating Role

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Examining the impacts of positive and negative online consumer reviews on behavioral intentions: Role of need for cognitive closure and satisfaction guarantees

Journal of Hospitality Marketing & Management ◽

10.1080/19368623.2019.1531804 ◽

2018 ◽

Vol 28 (4) ◽

pp. 397-426 ◽

Author(s):

Shahin Sharifi

Keyword(s):

Behavioral Intentions ◽

Cognitive Closure ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Need For Cognitive Closure ◽

Online Consumer

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Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

SSRN Electronic Journal ◽

10.2139/ssrn.1701043 ◽

2010 ◽

Author(s):

Robert M SCHINDLER ◽

Barbara A. Bickart

Keyword(s):

Message Content ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer ◽

Perceived Helpfulness

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Examining the role of emotion in online consumer reviews of various attributes in the surprise box shopping model

Decision Support Systems ◽

10.1016/j.dss.2020.113344 ◽

2020 ◽

Vol 136 ◽

pp. 113344 ◽

Author(s):

Xun Xu

Keyword(s):

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer

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Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

Journal of Interactive Marketing ◽

10.1016/j.intmar.2018.12.003 ◽

2019 ◽

Vol 48 ◽

pp. 33-50 ◽

Author(s):

Vartika Srivastava ◽

Arti D. Kalro

Keyword(s):

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer ◽

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Perceived helpfulness of online consumer reviews: The role of message content and style

Journal of Consumer Behaviour ◽

10.1002/cb.1372 ◽

2012 ◽

Vol 11 (3) ◽

pp. 234-243 ◽

Author(s):

Robert M. Schindler ◽

Barbara Bickart

Keyword(s):

Message Content ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer ◽

Perceived Helpfulness

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Don’t believe strangers: Online consumer reviews and the role of social psychological distance

Information & Management ◽

10.1016/j.im.2017.03.007 ◽

2018 ◽

Vol 55 (1) ◽

pp. 31-50 ◽

Author(s):

Blanca Hernández-Ortega

Keyword(s):

Psychological Distance ◽

Social Psychological ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer

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Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise

Journal of Computers ◽

10.4304/jcp.6.3.484-488 ◽

2011 ◽

Vol 6 (3) ◽

Author(s):

Peng Zou ◽

Bo Yu ◽

Yuanyuan Hao

Keyword(s):

Decision Making ◽

Consumer Decision Making ◽

Consumer Decision ◽

Consumer Reviews ◽

Online Consumer Reviews ◽

Consumer Expertise ◽

Online Consumer ◽

Moderating Role

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Three Papers on the Role of Information in Online Consumer Reviews

10.17918/etd-7341 ◽

2021 ◽

Author(s):

Jorge Eduardo Fresneda Fernandez

Keyword(s):

Consumer Reviews ◽

Online Consumer Reviews ◽

Online Consumer ◽

Role Of Information

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