Journal of Consumer Behaviour
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TOTAL DOCUMENTS

1021
(FIVE YEARS 266)

H-INDEX

65
(FIVE YEARS 5)

Published By Wiley (John Wiley & Sons)

1479-1838, 1472-0817
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Consumer reactions to pay‐what‐you‐want and name‐your‐own‐price mechanisms

2022 ◽  
Author(s):  
Rafael Luis Wagner ◽  
Natalia Araujo Pacheco ◽  
Kenny Basso ◽  
Eduardo Rech ◽  
Diego Costa Pinto
Keyword(s):  
Consumer Reactions ◽  
Pay What You Want ◽  
Name Your Own Price

Femvertising or femwashing? Women's perceptions of authenticity

2022 ◽  
Author(s):  
Valentine Hainneville ◽  
Amélie Guèvremont ◽  
Élisabeth Robinot
Keyword(s):  
Women’S Perceptions

Online group‐buying : The effect of deal popularity on consumer purchase intention

2021 ◽  
Author(s):  
Cheris W. C. Chow ◽  
Clement S. F. Chow ◽  
Jennifer Y. M. Lai ◽  
Lida L. Zhang
Keyword(s):  
Purchase Intention ◽  
Group Buying ◽  
Consumer Purchase Intention ◽  
Online Group

Honouring Gerald Goodhardt (1930–2020)

2021 ◽  
Author(s):  
Zachary William Anesbury ◽  
Lara Stocchi ◽  
Giang Trinh

Using the Dirichlet model to predict how fashion brands compete and grow on eBay

2021 ◽  
Author(s):  
Shamim Chowdhury ◽  
Alicia Barker ◽  
Giang Trinh ◽  
Larry Lockshin
Keyword(s):  
Dirichlet Model
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