A Social Marketing Approach to Increasing Rates of Influenza Vaccinations Among Health Care Workers in Rhode Island

2009 ◽  
Author(s):  
Linda M. TetuMouradjian ◽  
Robert Marshall ◽  
John Fulton ◽  
Stacie Hogan
2013 ◽  
Vol 19 (4) ◽  
pp. 222-229 ◽  
Author(s):  
Robert J. Marshall

Public health authorities regularly recommend that health care workers receive influenza vaccine annually to protect themselves, coworkers, patients, and others from the potentially serious health consequences of influenza. Despite this recommendation, a minority (about 40%) of health care workers in the United States and abroad routinely comply. Formative research developed using a social marketing approach indicates a complex structure of perceptions, information, attitudes, and intentions underlying this behavior among health care workers in Rhode Island. As a result, a revised policy (take the vaccine or wear a mask) effective upon designation of widespread influenza in the state produced a substantial increase in vaccination rates among this group. This example indicates the use of social marketing to inform the development of “upstream” policy interventions in public health and discusses the ethical context of this approach.


2014 ◽  
Author(s):  
Leslie Brown

<p>The purpose of this research study was to determine the perceptions of influenza vaccine of registered nurses who decline the annual influenza vaccination. Influenza is a serious public health issue because it is a highly contagious virus that is associated with considerable morbidity and mortality. The topic of making annual influenza vaccinations mandatory for health care workers remains controversial. A comprehensive review of the literature surrounding influenza vaccinations was explored and discussed. The data for this study was obtained via anonymous voluntary surveys with one open-ended and 14 closed-ended questions. A mixed method design was used to analyze the voluntary responses from acute and critical care registered nurses employed at Rhode Island Hospital and Hasbro Children’s Hospital who declined the influenza vaccination during the 2013-2014 influenza season. The results were examined and disseminated to provide insight and possibly modify future educational campaigns to promote increased annual influenza vaccination rates among registered nurses and health care workers overall. APRNs have the opportunity to serve as leaders by advocating for annual vaccinations, providing evidence based education, and supporting policy changes to positively impact patient outcomes, institutions, communities, and overall population health.</p>


2018 ◽  
Author(s):  
Wendy Chicoine

Seasonal influenza is a serious public health problem that contributes to significant morbidity and mortality locally, nationally, and globally. The Centers for Disease Control and Prevention (CDC) estimates that influenza has caused between 9.2 million and 60.8 million illnesses, between 140,000 and 710,000 hospitalizations, and between 12,000 and 56,000 deaths annually since 2010, and approximately 80- 90 percent of influenza related deaths occurred in people 65 years and older. In 2012, prompted by the mounting\ evidence of the risk of nosocomial influenza infection for patients and low influenza vaccination rates of health care workers, the Rhode Island Department of Health (RIDOH) amended its Rules and Regulations for Immunization and Testing for Healthcare Workers. This amendment included mandatory influenza vaccinations for all health care workers, students, volunteers, and trainees who have direct patient contact within a health care facility. The purpose of this study was to evaluate the impact of the regulation of mandating influenza vaccination for health care workers in Rhode Island on influenza incidence, hospitalizations, and deaths of residents of long-term care facilities (LTCF). Surveillance data for influenza incidence, hospitalizations, and deaths among residents of LTCF pre and post the policy implementation are analyzed and results presented. Policy and practice implications for public health nursing are discussed.


2018 ◽  
Author(s):  
Wendy Chicoine

Seasonal influenza is a serious public health problem that contributes to significant morbidity and mortality locally, nationally, and globally. The Centers for Disease Control and Prevention (CDC) estimates that influenza has caused between 9.2 million and 60.8 million illnesses, between 140,000 and 710,000 hospitalizations, and between 12,000 and 56,000 deaths annually since 2010, and approximately 80- 90 percent of influenza related deaths occurred in people 65 years and older. In 2012, prompted by the mounting\ evidence of the risk of nosocomial influenza infection for patients and low influenza vaccination rates of health care workers, the Rhode Island Department of Health (RIDOH) amended its Rules and Regulations for Immunization and Testing for Healthcare Workers. This amendment included mandatory influenza vaccinations for all health care workers, students, volunteers, and trainees who have direct patient contact within a health care facility. The purpose of this study was to evaluate the impact of the regulation of mandating influenza vaccination for health care workers in Rhode Island on influenza incidence, hospitalizations, and deaths of residents of long-term care facilities (LTCF). Surveillance data for influenza incidence, hospitalizations, and deaths among residents of LTCF pre and post the policy implementation are analyzed and results presented. Policy and practice implications for public health nursing are discussed.


2013 ◽  
Author(s):  
Jane Lipscomb ◽  
Jeanne Geiger-Brown ◽  
Katherine McPhaul ◽  
Karen Calabro

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