Fraudulent Online Hotel Booking

Author(s):  
Mike Hannah ◽  
Gisela Bichler ◽  
John Welter
Keyword(s):  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dong Zhang ◽  
Pengkun Wu ◽  
Chong Wu

Purpose The importance of online reviews on online hotel booking has been widely acknowledged. However, not all online reviews affect consumers equally. Compared with common online reviews, key online reviews (KORs) have a greater influence on consumers' decisions and online hotel booking. This study takes the first step to investigate the factors affecting the identification of KORs and the role of KORs in online hotel booking.Design/methodology/approach To test the research hypotheses, this study develops a crawler to obtain 551,600 online reviews of 650 hotels in ten representative large cities in China. This study first uses a binary logistic regression to identify KORs by combining review content quality and reviewer characteristics and then uses a log-regression model to investigate the role of KORs in online hotel booking.Findings This study mined the factors affecting the identification of KORs by analyzing review contents and reviewer characteristics. Our results revealed that KORs play a mediating role in the effects of review content and reviewer characteristics on online hotel booking.Originality/value This study focuses on KORs, which have received limited attention in research but are important to practitioners. Specifically, this study investigates the antecedents and consequences of KORs. Our results enable hotel managers to manage online reviews effectively, particularly KORs.


2018 ◽  
Vol 20 (1-4) ◽  
pp. 9-36 ◽  
Author(s):  
Meng Tao ◽  
Muhammad Zahid Nawaz ◽  
Shahid Nawaz ◽  
Asad Hassan Butt ◽  
Hassan Ahmad
Keyword(s):  

2018 ◽  
Vol 66 ◽  
pp. 53-61 ◽  
Author(s):  
Diana Gavilan ◽  
Maria Avello ◽  
Gema Martinez-Navarro
Keyword(s):  

2017 ◽  
Vol 13 (2) ◽  
pp. 25-39 ◽  
Author(s):  
Nuno Antonio ◽  
◽  
Ana de Almeida ◽  
Luis Nunes ◽  
◽  
...  
Keyword(s):  

2021 ◽  
Vol 19 (2) ◽  
pp. 29
Author(s):  
Saurabh Verma ◽  
Sunil Kumar Yadav ◽  
Sukanya Sarkar

Author(s):  
Juheng Zhang ◽  
M. Riaz Khan ◽  
Dachuan Shih

The user-generated content (UGC) Web sites are gaining popularity for a wide range of media content, such as news, blogs, forums, and open-source software. Instead of relying on information on company Web sites, users benefit by reading reviews written on UGC Web sites by consumers. Online evaluations are usually informative and reduce the information asymmetry. This study examines the problem where UGC can be expedient for online hotel booking. It investigates the relationship between the ratings obtained from the TripAdvisor.com reviewers and the hotel price levels in the United States, outside the United States, and top 20 hotels and others, respectively. Findings suggest that medium-priced hotels provide a comparable value with their high-priced counterparts. Further, the ratings for U.S. hotels are lower than others across all price levels.


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