National indicators of subjective well-being and gross national happiness

2013 ◽  
Author(s):  
Nina Zulida Situmorang
Keyword(s):  
Well Being ◽  
Subjective Well Being ◽  
Gross National Happiness ◽  
National Happiness

Gross National Happiness (GNH)

2018 ◽  
Vol 38 (3) ◽  
pp. 331-340 ◽  
Author(s):  
Gene R. Laczniak ◽  
Nicholas J. C. Santos
Keyword(s):  
Common Good ◽  
Well Being ◽  
Gross National Happiness ◽  
The Common Good ◽  
Classical Utilitarianism ◽  
Development Goals ◽  
The Common ◽  
National Happiness ◽  
Essential Contribution ◽  
Purpose Of Business

This theoretical commentary explores the concept of Gross National Happiness (GNH) and connects it with several central macromarketing concepts such as QoL, ethics, the common good, the purpose of market activity as well as the United Nations’ Sustainable Development Goals. The paper portrays GNH as a normative concept that captures collective well-being; it categorizes GNH, at least from the standpoint of Western moral philosophy, as most closely aligned with classical utilitarianism, and it distinguishes GNH from QoL on the basis of its predominantly aspirational and subjective orientation. It asserts that GNH can be seen as one manifestation of the common good, and, in that manner can be perceived as a ‘more ethical’ conception of the purpose of business activity. Finally, it links GNH to promising areas of Macromarketing scholarship. One essential contribution of this commentary is that it differentiates subjective community happiness from more objective measures of QoL familiar to macromarketing studies.

Case Study From Bhutan

2020 ◽  
pp. 173-180
Keyword(s):  
Gross National Product ◽  
Well Being ◽  
National Product ◽  
Gross National Happiness ◽  
Economic Output ◽  
National Happiness

The term “Gross National Happiness” or GNH emerged in the 1970s, when journalists asked Bhutan’s Fourth King about his country’s gross national product. The young king’s reply, that “Gross National Happiness is more important than gross national product,” clearly articulated his vision that the happiness and well-being of the country, rather than simply its economic output, should be the focus of the country’s development....

scholarly journals An Empirical Evaluation of Factors leading to Happiness

2018 ◽  
Vol 5 (2) ◽  
Author(s):  
Archana Bakshi ◽  
Kanwaljit Kaur
Keyword(s):  
Empirical Evaluation ◽  
Well Being ◽  
Primary Study ◽  
Human Welfare ◽  
Late 20Th Century ◽  
Gross National Happiness ◽  
Professional Attributes ◽  
National Happiness ◽  
Objective Indicators ◽  
Multidimensional Concept

Happiness is a multidimensional concept with strong predisposition for qualitative dimensions-emotional well-being, good life, generosity, freedom from suffering, health, sustainability etc. Its measurement also requires interdisciplinary orientation. International organizations and academia are envisioning several permutations and combinations of subjective and objective indicators to assess happiness. There has been an evolution of methods, surveys and indices to measure happiness since the late 20th century. Bhutan’s Gross National Happiness index has been suggestive of qualitative ramifications of economic development. It is being preferred over Gross National Product as it imbibes diverse dimensions for human welfare, peace and sustainability. The present paper seeks to illuminate happiness as a multidimensional concept and further explore its major dimensions through a primary study of 114 respondents using Google forms. 32 factors leading to happiness were drawn from this Gross National Happiness index and Exploratory Factor Analysis was done. Eight factors were found to be significant: personal life; environmental conditions; self-esteem; professional attributes; cultural traits; physical fitness; spiritual aspect and institutional factors.

scholarly journals Who should be responsible for our common well-being? A Gross National Happiness approach to promoting a responsive and sustainable Business Community

2019 ◽  
Vol 7 (3) ◽  
pp. 55
Author(s):  
Dorji Wangchuk ◽  
Thinley Tobgay
Keyword(s):  
Well Being ◽  
Business Community ◽  
Comparison Analysis ◽  
Sustainable Business ◽  
Web Based ◽  
Gross National Happiness ◽  
Roles And Responsibilities ◽  
Social Responsibilities ◽  
National Happiness ◽  
Societal Responsibility

The roles and responsibilities of the business community to the society are underexplored and least understood both by the business community as well as by the society in general. In the absence of any guideline on the societal responsibilities of the business community in Bhutan, an intellectual gap possibly exists between the ideology of Gross National Happiness and the roles of the business community. Thus, this review explores the tangible societal responsibilities of the business community. It also discuses the long-established arguments on the roles of business to society beyond profit making and maximizing its financial well-being. Using key words such as the business community, well-being, social responsibilities, Buddhist economics, western economics, and sustainable business, 114 articles were retrieved from the web-based resources. The data generated thus were analysed using the constant comparison analysis of QUAL approach. The finding indicates that the societal responsibility of the business community is an oxymoron conceptually. The paper also addresses the principles of Gross National Happiness as an approach to promoting a responsive and sustainable business community. However, an in-depth research is necessary to understand the roles and responsibilities of the business community in the context of Gross National Happiness.

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