Why top managements must change their fundamental assumptions

Purpose Despite today’s profusion of customer-centric rhetoric, most business people still believe that the primary purpose of business is profits. But the most resilient and sustainably successful firms consistently select one primary purpose: enrich the lives of their customers. 10; Design\methodology\approach The article maps how the most valuable and fastest growing firms are paving the way for an era of customer-driven capitalism. Findings In the current digital age, an obsession with delivering value to customers is proving to be the key driving force for success. Practical\implications The goal of customer-value primacy is not a threat to other stakeholders. Originality\value Customer-driven leadership is a hallmark of successful management in the current context. Top management must institute and continuously support a value creation process that works backwards from the future. 10;

BIMBINGAN DAN PELATIHAN PENERAPAN ETIKA BISNIS UNTUK MENINGKATKAN PENGETAHUAN DAN KEMAMPUAN IBU-IBU WARGA VILLA SENGKALING DESA MULYOAGUNG KECAMATAN DAU KABUPATEN MALANG

Since the Covid-19 outbreak, resulted some health crisis and also disrupted economic activity. From these conditions, it could be seen that the SME’S sector (that majority were the lower middle class) had been heavily affected by the Covid-19 pandemic. This activity that held by PKM team in 2021 was aimed to provided education to all of entrepreneur that do some business in food and beverages regarding business ethics during the COVID-19 pandemic. This activity was carried out at the Sengkaling Villa Meeting Hall, attended by 20 participants. To implemented our service activities was done by transferring knowledge and discussing some questions and also give the answers. Evaluation of participants' understanding was done by distributing questionnaires. Knowledge transfer was carried out by giving presentations on the meaning and purpose of business ethics, business ethics according to the teachings of the Prophet Muhammad and also business ethics during the Pandemic. This activity received a positive response from the training participants and we hoped that the target audience will continue to upgraded services in the food and beverages sector so that businesses could survived during the pandemic while maintained good business ethics.

Business English Translation Model Based on BP Neural Network Optimized by Genetic Algorithm

In recent years, most of the communication places are using business English manual simultaneous interpretation or electronic equipment translation. In the context of diverse cultures, the way English is used and its grammar vary from country to country. In the face of this situation, how to optimize business English translation technology and improve the accuracy of business communication content is one of the research contents of scholars all over the world. This paper first introduces the purpose of business English translation and the gap between business English translation and general English translation. Secondly, a genetic algorithm is used to optimize the structure of the BP neural network, and the combination of the two improves the ability of translation search. This paper compares the influence of the traditional BP algorithm and the BP algorithm optimized by genetic algorithm on the construction of a business English translation model. The results show that BP neural network optimized by the genetic algorithm can improve the speed of business English text translation, reduce the impact of semantic errors on the accuracy of the translation model, and improve the efficiency of translation.

The Effect of Business Orientation on Small Business Performance in Kendari City

Small businesses engaged in the food industry sector in the city of Kendari is a business activity that is broadly classified as small and is built by individuals or middle-to-lower groups. The purpose of business development is to earn profits with different levels of performance. One factor that can affect performance is the dimension of entrepreneurial orientation which consists of innovation, proactivity, risk-taking, competitive aggressiveness, and autonomy. The purpose of this study is to examine and provide empirical evidence about the effect of entrepreneurial orientation on the performance of small businesses. The sampling technique in this study uses the probability sampling technique. The analysis used is quantitative analysis using multiple linear regression analysis and quantitative data processing using SPSS 24.0. The results of the analysis using multiple linear regressions found that innovation, proactivity, risk-taking, and competitive aggressiveness have a positive and significant effect on the performance of Small and Medium Enterprises. While autonomy has a positive and not significant effect on the performance of small businesses.

What is the Business of Business? Time for Fundamental Re-Thinking

This chapter challenges the taken-for-granted assumptions regarding the purpose of business expressed in the financial or shareholder model of business enterprises. The chapter points to the adverse consequences of operating in keeping with this model on the natural environment, loss of employment opportunities, and aggravated inequalities in wealth. In addition, the chapter maintains that the financial model misrepresents the character of businesses and the nature of productivity, identifying both in relation to increased financial returns. Enterprises are better described as the nexus of value creating interactions with diverse stakeholders. Productivity is better understood as the effective value-added use of natural and human resources, always taking into account the costs accrued in the process. The chapter makes the case for the stakeholder model of business enterprises. It notes that metrics are being developed to measure the productivity of businesses in relation to the diverse ways businesses add economic value to society through their interaction with their several stakeholders. The chapter then calls for reforms of governance practices that will better enhance the well-being of businesses as a whole rather than prioritizing the interest of one particular stakeholder, namely the shareholders. The chapter ends with a discussion of legal reforms, a few of which have already been instituted in some countries, to incentivize these reforms.

Future Opportunities in Imagineering Management

The question that arises is whether it is possible to train or coach Imagineering or can Imagineering management be built into the curriculum of modern education for its future potential and opportunities. For an answer to the question, it is essential to understand that Imagineering has manifold dimensions like art, craft, science, technology, and commerce or business. Imagineering management, which is a part of human ingenuity, will continue in the future, and the technology management education will facilitate such training through formal education of modern universities. The artists, designers, and engineers work together to bring out various themes of utility in human life, and later those themes are translated into commercial ventures for the purpose of business. Sometimes, the themes of utility will arise out of serendipity. Having understood its potential for business, institutions are coming up with educational curriculum, content, and programs to award degrees like MBAs in Imagineering Management.

A Framework to Improve Performance of E-Commerce Websites

The growth of the world wide web has made business functions fast and easier. E-commerce has provided cost effective ways of doing business. E-commerce websites have the advantage of reaching a large number of customers regardless of distance and time limitations. The advantage of e-commerce over traditional businesses is faster speed and lower expenses for both businessmen and customers. The main objective of the chapter is to provide an efficient framework to analyse the performance of e-commerce websites and suggest the factors that need to be incorporated in e-commerce websites for better business intelligence. The purpose of business intelligence is to support better business decision making. In this chapter, a detailed description of business intelligence enables the web developer and end user to know the insights of e-commerce web applications. The methodology is comprehensive and it elaborates all aspects of the performance of a website.