Televised Instruction-Semantic Differential Scale

1966 ◽  
Author(s):  
Fred W. Ohnmacht
Keyword(s):  
Semantic Differential ◽  
Semantic Differential Scale

The Hearing Aid Effect in African American and Caucasian Males as Perceived by Female Judges of the Same Race

1999 ◽  
Vol 30 (2) ◽  
pp. 165-172 ◽  
Author(s):  
Mary Davis ◽  
Rhonda Jackson ◽  
Tina Smith ◽  
William Cooper
Keyword(s):  
African American ◽  
Hearing Aids ◽  
Undergraduate Education ◽  
Hearing Aid ◽  
Semantic Differential ◽  
Semantic Differential Scale ◽  
Education Majors ◽  
Female Undergraduate ◽  
Lay Persons ◽  
Males And Females

Prior studies have proven the existence of the "hearing aid effect" when photographs of Caucasian males and females wearing a body aid, a post-auricular aid (behind-the-ear), or no hearing aid were judged by lay persons and professionals. This study was performed to determine if African American and Caucasian males, judged by female members of their own race, were likely to be judged in a similar manner on the basis of appearance, personality, assertiveness, and achievement. Sixty female undergraduate education majors (30 African American; 30 Caucasian) used a semantic differential scale to rate slides of preteen African American and Caucasian males, with and without hearing aids. The results of this study showed that female African American and Caucasian judges rated males of their respective races differently. The hearing aid effect was predominant among the Caucasian judges across the dimensions of appearance, personality, assertiveness, and achievement. In contrast, the African American judges only exhibited a hearing aid effect on the appearance dimension.

ESTIMATES OF IMPRESSIONS BASED ON FREQUENCY OF BLINKING

2001 ◽  
Vol 29 (2) ◽  
pp. 159-167 ◽  
Author(s):  
Yasuko Omori ◽  
Yo Miyata
Keyword(s):  
Factor Analysis ◽  
University Students ◽  
Impression Formation ◽  
Semantic Differential ◽  
Semantic Differential Scale ◽  
Japanese University

The purpose of this study was to investigate the influence of frequency of blinking on creating a personal impression. The subjects were 88 Japanese university students, 35 males and 53 females, who rated stimulus persons on a seven-point semantic differential scale. The stimulus persons, two males and two females, were presented on a 20-second video simulating various blink rates, i.e., 3, 6, 9, 12, 18, 24, 36, 48, 72, and 96 blinks/min. A factor analysis of the ratings yielded three factors, interpreted as Nervousness, Unfriendliness, and Carelessness. As the frequency of the stimulus persons'blinking increased, so did the tendency to rate them as more nervous and more careless. As for Unfriendliness, there was a U-shaped relation between the frequency of blinking and the impressions formed. Present results provide evidence that frequency of blinking plays an important role in impression formation. Further implications of the findings are discussed.

Aging Semantic Differential Scale

1987 ◽  
Author(s):  
Gregory F. Sanders ◽  
Joe F. Pittman
Keyword(s):  
Semantic Differential ◽  
Semantic Differential Scale

Semantic Differential Scale

2016 ◽  
Author(s):  
Jiyoung Park ◽  
Yukiko Uchida ◽  
Shinobu Kitayama
Keyword(s):  
Semantic Differential ◽  
Semantic Differential Scale
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