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Who pulls the strings: firm strategy or firm environment in controlling firm risk?
Journal of Marketing Analytics
◽
10.1057/s41270-021-00141-8
◽
2021
◽
Author(s):
Manisha Mathur
Keyword(s):
Firm Strategy
◽
Firm Risk
Download Full-text
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◽
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pp. 13-24
Author(s):
Hussein Abdoh
◽
Yu Liu
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Firm Risk
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