What is the Role of Trademarks for Firm Strategy?

2019 ◽  
Author(s):  
Luca Gallorini
Keyword(s):  

With recent advancements in information technology, organizations’ capability to acquire and analyze data for efficient decision making has increased. Good strategies promote alignment among processes and technology in use, which may result in better firm performance. However, there has been little focus on how firm strategies and business intelligence (BI) systems might play their part in forming organizational information and getting a competitive edge. Therefore, the purpose of conducting this study is to investigate the impact of firm strategy on firm competitive advantage with mediating role of BI adoption and moderating role of BI capabilities. For this, a quantitative research methodology was used, and data was collected from 300 middle-level managers in Pakistan's telecom sector. Statistical tests such as descriptive statistics, correlation, reliability analysis, one-way ANOVA, confirmatory factor analysis, and mediation analysis through Hayes process were performed using SPSS and AMOS. The findings revealed a positive link between firm strategy and competitive advantage, with business intelligence adoption serving as a mediating factor. Business intelligence capabilities positively moderate the relationship between BI adoption and competitive advantage. Hence, all proposed hypotheses (H1, H2, and H3) were approved. The contribution and Limitation of the study are also discussed.



2019 ◽  
Vol 23 (2) ◽  
pp. 251-272
Author(s):  
Jaime Sierra

Purpose The funding of innovation is explained by typical cost-based financial approaches. This paper breaks away from such tradition, and the purpose of this paper is to propose an alternative view where innovation funding decisions are strategic and concern interactions between actors – each with their own characteristics and strategic intentions – project features, and traits of the setting in which interactions take place. Design/methodology/approach This paper builds up an alternative framework to understand how innovation is financed by considering the interplay of innovation characteristics, the strategic reasons of project owners and funders, and the role of the matching environment and conditions. This proposal includes explanatory elements overlooked by extant theories. An illustrative case is presented to support the need for this proposal. Findings The framework proposed proves useful to better understand innovation funding cases where the traditional financial theory does not suffice. Practical implications Innovative companies may improve decision making about resource allocation to innovation; innovation funders may refine their decision-making criteria and implementation; and policy makers and practitioners need to devise better supporting strategies for innovative companies. Originality/value This proposal considers a continuum of funding options where supply/demand will match on the grounds of strategic decisions made during the interaction itself, under certain contextual conditions. Hence, it enriches the understanding of strategic decisions regarding firm capital structure and investment theory when it comes to funding innovation.



2006 ◽  
Vol 18 (1) ◽  
pp. 21-53 ◽  
Author(s):  
David Naranjo-Gil ◽  
Frank Hartmann

In this paper we investigate how top management teams (TMTs) use management accounting systems (MAS) for strategy implementation. Consistent with upper echelon theory we argue that professional and administrative TMTs differ in their use of MAS, which in turn affects the implementation of strategic policies. We extract three dimensions of MAS use from extant research on the MAS-strategy relationships. We further distinguish between sets of strategic objectives aimed at cost reduction and flexibility enhancement as part of an overall firm strategy. Hypotheses are developed and tested in a survey study among 884 TMT members in all 218 general hospitals in Spain, forming 92 complete TMTs. Overall, we find systematic differences between professional and administrative TMTs in their use of MAS and its effects on strategy implementation. In a secondary analysis, we explore whether the observed differences in the use of MAS are consistent with the coercive-enabling framework recently introduced into the management accounting literature. We find considerable support for the validity of this framework in our sample. Overall, the paper contributes to the growing literature on the role of MAS in supporting strategy implementation. We extend this literature by explicitly recognizing the role of TMT composition in both strategy implementation and the use of MAS and by providing evidence of the validity of the coerciveenabling framework of MAS in a cross-sectional analysis.



2014 ◽  
Vol 17 (3) ◽  
pp. 205-222 ◽  
Author(s):  
Mirta Díaz-Fernández ◽  
Alvaro López-Cabrales ◽  
Ramón Valle-Cabrera




2017 ◽  
Vol 25 (3) ◽  
pp. 206-221 ◽  
Author(s):  
B. Elango ◽  
J.R. Wieland

Purpose In this paper, the authors aim to introduce the notion of region of origin effect and articulate why home region boundaries should be factored in when understanding firm strategy and outcomes. Design/methodology/approach The paper validates the region of origin effect on internationalization using a sample of 11,677 firms from 99 developing countries in a multilevel model, with both frequentist and Bayesian approaches. Findings The findings of this paper indicate consistent support for the notion of region of origin effect. The relative importance of direct region effects in explaining variation in firm internationalization was found to be 17.8 per cent. When indirect effects (i.e. varying slopes) were factored in, the relative importance was 16.6 per cent. Additionally, the findings show that the region of origin effect impacts the degree of strength of the well-established firm drivers of internationalization. Originality/value Although the importance of the home region location is well known to researchers and practitioners of international business, it has not received the attention it deserves. The findings of this paper clearly demonstrate the need for researchers and practitioners to recognize the role of the region of origin effect in formulating and implementing global strategies.



2006 ◽  
Author(s):  
Giulio Cainelli ◽  
Donato Iacobucci
Keyword(s):  


2021 ◽  
Vol 5 (2) ◽  
pp. 241-263
Author(s):  
Sri Hertina ◽  
Khoirun Nisyak ◽  
Nur Aslamiah Supli

Rubber is the leading commodity in South Sumatra which provides the largest income in the non-oil and gas sector. South Sumatra itself is an area that has the largest rubber production and plantations in Indonesia and can even compete with other rubber-producing countries in the international market. However, in its development, South Sumatra's rubber commodity faces various obstacles to compete in international trade. The purpose of this study was to examine how the competitiveness of South Sumatra's natural rubber commodities in international trade. The concept of competitiveness and the theory of competitive advantage is used to describe the research results. The method used in this study is descriptive explanatory, data collection was obtained by interviewing the South Sumatra Province Plantation Service and GAPKINDO of South Sumatra, as well as through the results of a literature study. The findings of this study are seen through 4 determinants of competitive advantage, factor conditions, demand condition, related and supporting Industries, then firm strategy, structure, and rivalry. As well as additional factors,  governance. Production of rubber plantations in South Sumatra has decreased. Rubber demand also declined based on data on the volume of rubber exports. South Sumatra's downstream industry has not yet developed. Then the strategy applied is less than optimal and the role of the Government of South Sumatra is lacking. So it can be concluded that the competitiveness of South Sumatran rubber commodities in international trade is low.  



Author(s):  
Mercedes Delgado

How important is location for successful regional and firm performance? To answer this question the first part of the chapter reviews studies using sophisticated methods for defining and mapping clusters—geographical concentrations of related industries, firms, and supporting institutions. These studies show the importance of clusters for entrepreneurship, innovation, and other performance dimensions. The second part of the chapter examines the relationship between location and firm strategy and performance. Location within a cluster by itself does not ensure that a firm will benefit. Thus, a firm’s strategic positioning and its location choices are interrelated. I offer a framework that takes into account the role of internal agglomerations (intra-firm linkages that are facilitated by geographical proximity) and external agglomerations (inter-firm linkages in clusters) on the location choices and performance of firms.



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