Towards a semiotics of typography
2006 ◽
Vol 14
(2)
◽
pp. 139-155
◽
Keyword(s):
This article outlines a social semiotic approach to analysing the ideational, interpersonal and textual meaning potentials of letter forms, drawing on Jakobson’s distinctive feature analysis and Lakoff and Johnson’s theory of experiential metaphor. Distinctive features are recognized and applied to the analysis of examples: weight, expansion, slope, curvature, connectivity, orientation and regularity.
Keyword(s):
1976 ◽
Vol 41
(2)
◽
pp. 199-215
◽
Keyword(s):
1971 ◽
Vol 36
(2)
◽
pp. 155-166
◽
Keyword(s):
1971 ◽
Vol 49
(1A)
◽
pp. 94-94
1984 ◽
Vol 36
(3)
◽
pp. 385-415
◽
1976 ◽
Vol 6
(2)
◽
pp. 50-66
◽
Keyword(s):
2018 ◽
Vol 170
◽
pp. 01134
◽
2011 ◽
Vol 130
(6)
◽
pp. 4183
1981 ◽
Vol 2
(4)
◽
pp. 353-367
◽
Keyword(s):