Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US
2010 ◽
Vol 20
(1)
◽
pp. 1-16
◽
Keyword(s):
The Us
◽
2011 ◽
Vol 4
(4)
◽
pp. 417-429
◽
2016 ◽
Vol 3
(1)
◽
pp. 1201967
◽
Keyword(s):