The intention in this chapter is to offer a critical commentary on ways in which the educational marketplace works to the advantage of elite universities. It is these institutions that use their histories and traditions, image and reputation, to further preserve and reproduce their privilege, position and power. This is labelled as the axis of advantage. Elite institutions are well recognised and accrue esteem based on those who work or have worked there, those who study there or who have studied there, and by the philanthropic bequests received. This chapter argues that this roll call of individuals, alumni, benefactors and networks linked further disconnects elite institutions with the ordinary and the everyday.