A Review of “Global Marketing Management: Changes, New Challenges and Strategies”

2010 ◽  
Vol 23 (1) ◽  
pp. 95-96
Author(s):  
John E. Spillan
1977 ◽  
Vol 41 (1) ◽  
pp. 19-23 ◽  
Author(s):  
André van Dam

New challenges for marketing management.


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