Journal of Global Marketing
Latest Publications

TOTAL DOCUMENTS

907

(FIVE YEARS 87)

H-INDEX

(FIVE YEARS 3)

Published By Informa Uk (Taylor & Francis)

1528-6975, 0891-1762

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic

Journal of Global Marketing ◽

10.1080/08911762.2021.2018750 ◽

2022 ◽

pp. 1-24

Author(s):

Md. Al Amin ◽

Md. Shamsul Arefin ◽

Md. Shariful Alam ◽

Tareq Faizur Rasul

Keyword(s):

Mobile Banking ◽

Continuance Intention ◽

Banking Services

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Scarcity Promotions and Consumer Aggressions: A Theoretical Framework

Journal of Global Marketing ◽

10.1080/08911762.2021.2009609 ◽

2021 ◽

pp. 1-18

Author(s):

P. K. Harikrishnan ◽

Prem Prakash Dewani ◽

Abhishek Behl

Keyword(s):

Theoretical Framework

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How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness

Journal of Global Marketing ◽

10.1080/08911762.2021.1980932 ◽

2021 ◽

pp. 1-20

Author(s):

Meghna Rana ◽

Nilesh Arora

Keyword(s):

Social Media ◽

Corporate Reputation ◽

Privacy Concerns ◽

Moderation Effects ◽

Social Media Advertising

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Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Journal of Global Marketing ◽

10.1080/08911762.2021.1996670 ◽

2021 ◽

pp. 1-21

Author(s):

Swetarupa Chatterjee ◽

Naman Sreen ◽

Pradip H. Sadarangani ◽

Bidyut Jyoti Gogoi

Keyword(s):

Purchase Intentions ◽

Green Consumption ◽

Behavioral Reasoning Theory ◽

Context Specific ◽

Behavioral Reasoning ◽

Consumption Value

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Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

Journal of Global Marketing ◽

10.1080/08911762.2021.1983686 ◽

2021 ◽

pp. 1-16

Author(s):

Marc Arul Weissmann ◽

Rodney Lim Thiam Hock

Keyword(s):

Purchase Intention ◽

Sustainable Consumption ◽

Product Availability ◽

Consumption Decisions

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Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic

Journal of Global Marketing ◽

10.1080/08911762.2021.1980640 ◽

2021 ◽

pp. 1-20

Author(s):

Md. Al Amin ◽

Md. Shamsul Arefin ◽

Imran Hossain ◽

Md. Rakibul Islam ◽

Nayeema Sultana ◽

...

Keyword(s):

Grocery Shopping

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Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising

Journal of Global Marketing ◽

10.1080/08911762.2021.1939470 ◽

2021 ◽

pp. 1-18

Author(s):

Haeran Jae ◽

Devon S. DelVecchio

Keyword(s):

Risk Information ◽

Pharmaceutical Advertising ◽

Drug Risk

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Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing

Journal of Global Marketing ◽

10.1080/08911762.2021.1958971 ◽

2021 ◽

pp. 1-19

Author(s):

Manveer Mann ◽

Whitney Ginder ◽

Sang-Eun Byun

Keyword(s):

Twitter Analysis

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Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda

Journal of Global Marketing ◽

10.1080/08911762.2021.1949084 ◽

2021 ◽

pp. 1-20

Author(s):

Yam B. Limbu ◽

Bruce A. Huhmann

Keyword(s):

Systematic Review ◽

Research Agenda ◽

Ethical Issues ◽

Pharmaceutical Marketing ◽

Future Research ◽

Future Research Agenda

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Why Do Russian Consumers Prefer Foreign-Made Products and Brands?

Journal of Global Marketing ◽

10.1080/08911762.2021.1968555 ◽

2021 ◽

pp. 1-20

Author(s):

José I. Rojas-Méndez ◽

Julia Kolotylo

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Journal of Global MarketingLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Informa Uk (Taylor & Francis)

Understanding the Predictors of Rural Customers’ Continuance Intention toward Mobile Banking Services Applications during the COVID-19 Pandemic

Scarcity Promotions and Consumer Aggressions: A Theoretical Framework

How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness

Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective

Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic

Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising

Highs and Lows of Cannabis Decriminalization: Twitter Analysis and Ethical and Regulatory Implications for Retailing and Marketing

Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda

Why Do Russian Consumers Prefer Foreign-Made Products and Brands?

Journal of Global Marketing
Latest Publications