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Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Journal of Strategic Marketing
◽
10.1080/0965254x.2021.1881148
◽
2021
◽
pp. 1-14
Author(s):
Jean-Laurent Viviani
◽
Ayuko Komura
◽
Kenichi Suzuki
Keyword(s):
Portfolio Performance
◽
Dynamic Segmentation
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A Portfolio Performance Index
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A Device to Measure Portfolio Performance
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International Market Tracker Funds And Portfolio Performance
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Steven L. Jones
Keyword(s):
Information Content
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Portfolio Performance
◽
Short Interest
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