Journal of Strategic Marketing
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1054
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Published By Informa Uk (Taylor & Francis)

1466-4488, 0965-254x
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Emojis: can it reduce post-purchase dissonance?

2022 ◽  
pp. 1-22
Author(s):  
Radha Govind Indwar ◽  
Aditya Shankar Mishra
Keyword(s):  
Post Purchase

Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark

2021 ◽  
pp. 1-22
Author(s):  
Barbora Gulisova ◽  
Chris Horbel ◽  
Egon Noe
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Place Branding ◽  
Qualitative Evidence

Service composite quality as a strategic measure of patient well-being

2021 ◽  
pp. 1-21
Author(s):  
Jeffrey E. Anderson ◽  
Carlin Nguyen ◽  
Maryam Tofighi
Keyword(s):  
Well Being

Agency theory in marketing: 27 years on

2021 ◽  
pp. 1-27
Author(s):  
Raeesah Chohan
Keyword(s):  
Agency Theory

The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research

2021 ◽  
pp. 1-15
Author(s):  
Danielle Lecointre-Erickson ◽  
Safaa Adil ◽  
Bruno Daucé ◽  
Patrick Legohérel
Keyword(s):  
Systematic Review ◽  
Future Research ◽  
Shopping Experience ◽  
Brick And Mortar

Shifting to phygital experience management with design science: a six-step method to manage customer journeys

2021 ◽  
pp. 1-22
Author(s):  
Florence Jacob ◽  
Virginie Pez ◽  
Pierre Volle
Keyword(s):  
Design Science ◽  
Step Method

A framework for preventive health marketing

2021 ◽  
pp. 1-24
Author(s):  
Sheau-Fen Yap ◽  
Weng Marc Lim ◽  
Sanjaya Singh Gaur ◽  
Pek Yean Lim
Keyword(s):  
Preventive Health ◽  
Health Marketing

Voice of the stars - exploring the outcomes of online celebrity activism

2021 ◽  
pp. 1-22
Author(s):  
Kokil Jain ◽  
Isha Sharma ◽  
Abhishek Behl
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