Journal of Strategic Marketing
Latest Publications

TOTAL DOCUMENTS

1054

(FIVE YEARS 182)

H-INDEX

49

(FIVE YEARS 6)

Published By Informa Uk (Taylor & Francis)

1466-4488, 0965-254x

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Emojis: can it reduce post-purchase dissonance?

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2013935 ◽

2022 ◽

pp. 1-22

Author(s):

Radha Govind Indwar ◽

Aditya Shankar Mishra

Keyword(s):

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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2016896 ◽

2021 ◽

pp. 1-29

Author(s):

Mona Afshardoost ◽

Mohammad Sadegh Eshaghi ◽

Jana Lay-Hwa Bowden

Keyword(s):

Brand Management ◽

Meta Analysis ◽

Citizenship Behavior ◽

Brand Commitment ◽

Internal Brand Management ◽

Brand Citizenship Behavior ◽

Brand Understanding

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Place branding and sustainable rural communities: qualitative evidence from rural areas in Denmark

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2006274 ◽

2021 ◽

pp. 1-22

Author(s):

Barbora Gulisova ◽

Chris Horbel ◽

Egon Noe

Keyword(s):

Rural Communities ◽

Rural Areas ◽

Place Branding ◽

Qualitative Evidence

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Service composite quality as a strategic measure of patient well-being

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2013936 ◽

2021 ◽

pp. 1-21

Author(s):

Jeffrey E. Anderson ◽

Carlin Nguyen ◽

Maryam Tofighi

Keyword(s):

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Agency theory in marketing: 27 years on

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.1996448 ◽

2021 ◽

pp. 1-27

Author(s):

Raeesah Chohan

Keyword(s):

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The role of brick-and-mortar exterior atmospherics in post-COVID era shopping experience: a systematic review and agenda for future research

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2016895 ◽

2021 ◽

pp. 1-15

Author(s):

Danielle Lecointre-Erickson ◽

Safaa Adil ◽

Bruno Daucé ◽

Patrick Legohérel

Keyword(s):

Systematic Review ◽

Future Research ◽

Shopping Experience ◽

Brick And Mortar

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Shifting to phygital experience management with design science: a six-step method to manage customer journeys

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2016894 ◽

2021 ◽

pp. 1-22

Author(s):

Florence Jacob ◽

Virginie Pez ◽

Pierre Volle

Keyword(s):

Design Science ◽

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How the country of origin cue affects consumer preference in the case of ecological products: an empirical study in two developing countries

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2004207 ◽

2021 ◽

pp. 1-17

Author(s):

Mohamed Akli Achabou ◽

Sihem Dekhili ◽

Mohamed Hamdoun

Keyword(s):

Developing Countries ◽

Empirical Study ◽

Country Of Origin ◽

Consumer Preference

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A framework for preventive health marketing

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2013933 ◽

2021 ◽

pp. 1-24

Author(s):

Sheau-Fen Yap ◽

Weng Marc Lim ◽

Sanjaya Singh Gaur ◽

Pek Yean Lim

Keyword(s):

Preventive Health ◽

Health Marketing

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Voice of the stars - exploring the outcomes of online celebrity activism

Journal of Strategic Marketing ◽

10.1080/0965254x.2021.2006275 ◽

2021 ◽

pp. 1-22

Author(s):

Kokil Jain ◽

Isha Sharma ◽

Abhishek Behl

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