Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
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1988 ◽
Vol 2
(3)
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pp. 279-284
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1994 ◽
Vol 38
(1)
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pp. 85-89
2011 ◽
Vol 62
(12)
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pp. 2157-2161
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2012 ◽
Vol 28
(4)
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pp. 1178-1185
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2010 ◽
Vol 24
(2)
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pp. 79-105
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