Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity

1987 ◽  
Vol 13 (4) ◽  
pp. 520 ◽  
Author(s):  
Srinivasan Ratneshwar ◽  
Allan D. Shocker ◽  
David W. Stewart
Keyword(s):  
Attraction Effect ◽  
Stimulus Meaningfulness

scholarly journals Antecedents of the Attraction Effect: An Information-Processing Approach

1993 ◽  
Vol 30 (3) ◽  
pp. 331-349 ◽  
Author(s):  
Sanjay Mishra ◽  
U. N. Umesh ◽  
Donald E. Stem
Keyword(s):  
Causal Model ◽  
Considerable Extent ◽  
Attraction Effect ◽  
Choice Probability ◽  
Brand Preference ◽  
Perceived Similarity ◽  
Task Involvement ◽  
Stimulus Meaningfulness ◽  
Information Relevance ◽  
Information Processing Approach

Many researchers have demonstrated the existence of an attraction effect that increases the choice probability of an existing “target” brand by the introduction of a relatively inferior “decoy” brand. This study develops a causal model that links antecedent variables with the attraction effect. We find that the attraction effect is explained to a considerable extent by changes in the following seven variables: (1) information relevance or stimulus meaningfulness, (2) product class knowledge, (3) task involvement, (4) perceived similarity between decoy and target, (5) relative brand preference, (6) share captured by decoy brand, and (7) perceived decoy popularity. The overall results were consistent across product classes studied, which included beer, cars, and TV sets. The popularity explanation for attraction effect, alluded to by Huber, Payne, and Puto (1982), was tested and found to hold true.

The Influence of Choice Justification and Stimulus Meaningfulness on the Attraction Effect

2002 ◽  
Vol 10 (4) ◽  
pp. 20-29 ◽  
Author(s):  
Prashant Malaviya ◽  
K. Sivakumar
Keyword(s):  
Attraction Effect ◽  
Stimulus Meaningfulness

The "Attraction Effect" with a Dominating Alternative

1999 ◽  
Author(s):  
Joachim Meyer ◽  
Simone Moran
Keyword(s):  
Attraction Effect

What really matters in attraction effect research: when choices have economic consequences

2015 ◽  
Vol 28 (1) ◽  
pp. 127-138 ◽  
Author(s):  
Marcel Lichters ◽  
Paul Bengart ◽  
Marko Sarstedt ◽  
Bodo Vogt
Keyword(s):  
Economic Consequences ◽  
Attraction Effect

Role of product entry and exit on the attraction effect

1995 ◽  
Vol 6 (1) ◽  
pp. 45-51 ◽  
Author(s):  
K. Sivakumar ◽  
Joseph Cherian
Keyword(s):  
Attraction Effect ◽  
Entry And Exit ◽  
Product Entry

Elucidation of the attraction effect by symbolizing the sequence landscape on the historical ancient road "Narihira-michi"

2021 ◽  
Vol 19 (0) ◽  
pp. 33-36
Author(s):  
Mika OGIHARA ◽  
Kaoru MATSUO ◽  
Shigeaki TAKEDA ◽  
Hiroyuki KAGA
Keyword(s):  
Attraction Effect

scholarly journals A Zero Attraction Effect in Naturalistic Choice

2018 ◽  
Author(s):  
Anna Trendl ◽  
Neil Stewart ◽  
Timothy L. Mullett
Keyword(s):  
Attraction Effect

scholarly journals Eficiência da Armadilha “R. Bianco” para Captura do Percevejo Leptoglossus zonatus Dallas (Hemiptera: Coreidae), na Cultura do Milho

2016 ◽  
Vol 9 (2) ◽  
pp. 84-88 ◽  
Author(s):  
Marliton Rocha Barreto ◽  
Ledonir Geovani Da Silva
Keyword(s):  
Attraction Effect ◽  
Monitoring And Control ◽  
The Third ◽  
Important Pest ◽  
Volume Production ◽  
Insect Attraction ◽  
And Control

Resumo. O milho é o cereal com maior índice de consumo, tanto industrializado como in natura, atualmente. É o grão com maior volume de produção, sendo o Brasil o terceiro maior produtor, dessa maneira, faz-se necessário uma atenção especial voltada ao monitoramento e controle de certos invasores que comprometem sua produtividade. Dentre as pragas que podem afetar essa produtividade destacamos os percevejos (Hemiptera: Heteroptera), mais especificamente o percevejo-do-milho (Leptoglossus zonatus Dallas), que tem se mostrado uma importante praga para a cultura do milho. O presente trabalho teve por objetivo avaliar a eficiência de armadilhas caseiras do tipo “R. Bianco” na captura desse percevejo. Os experimentos foram conduzidos no Sitio Nossa Senhora Aparecida, localizado no município de Sinop, MT. As armadilhas foram divididas em 10 abertas e 10 fechadas e avaliadas com e sem isca por 20 dias. O delineamento utilizado foi o inteiramente casualizado (DIC) em esquema fatorial 2x2x2 com oito tratamentos e cinco repetições. As armadilhas sem iscas demonstraram maior eficiência, apresentando média superior na captura do percevejo em relação às armadilhas com isca. As armadilhas fechadas, em comparação com as abertas, demonstraram maior eficácia na retenção do inseto. O efeito da borda foi pouco representativo nesse experimento. Portanto, a presença da isca não influenciou na atração do inseto e os tratamentos submetidos ao teste sem isca apresentaram maiores quantidades e maior eficiência na captura de insetos. Levando a crer o efeito de atração do sal pelo percevejo e a localização de cada armadilha pouco influenciou na captura dos insetos.Trap Efficiency “R. Bianco” for Capture the insect Leptoglossus zonatus Dallas (Hemiptera: Coreidae) in Maize CropAbstract. Maize is the cereal with the highest consumption in both industrialized as fresh nowadays. It is the grain with higher volume production, Brazil is the third largest producer, need special attention focused on the monitoring and control of invaders who risk their productivity. Among the pests that can affect the productivity highlight the insects (Hemiptera: Heteroptera), more specifically the bedbugs corn (Leptoglossus zonatus Dallas), which has been an important pest for corn crops. Thus, this study aimed to evaluate the effectiveness of homemade traps R. Bianco in control of this insect. The experiments were conducted in Sitio Nossa Senhora Aparecida, in the municipality of Sinop, MT. Traps were divided into 10 open and 10 closed which were evaluated with and without baits by 20 days. The design was completely randomized (DIC) in a 2x2x2 factorial with eight treatments and five repetitions. Traps without baits showed greater efficiency, with an average higher in catching the bugs regarding the traps with bait. The trap closed as compared with the open, demonstrated greater efficacy in retaining the insect. The effect of edge was little representative in this experiment. Therefore, the presence of bait did not influence the insect attraction and treatments submitted to the bait without test showed higher quantities and more efficient insect capture. Leading us to believe the attraction effect of salt by bedbug and the location of each trap had little influence in the capture of insects.

Representational momentum and the landmark attraction effect.

1999 ◽  
Vol 53 (3) ◽  
pp. 242-256 ◽  
Author(s):  
Timothy L. Hubbard ◽  
Susan E. Ruppel
Keyword(s):  
Representational Momentum ◽  
Attraction Effect
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