Change at Work
In the early 1980s, Guinness found itself facing serious financial problems as a result of the recession, falling profits, and mistaken diversification decisions. This chapter tells how the company confronted these challenges by appointing a new managing director, Ernest Saunders, who transformed Guinness into a multinational beverage conglomerate and changed the culture of the organization forever. In the process, he also committed serious financial misdemeanors. This chapter tells the shop floor workers experienced these changes, in particular how the reorganizations and layoffs affected workplace culture and identity. Drawing on a series of oral histories and autobiographical accounts, the author places what happened at Guinness in the 1980s and 1990s within the wider context of the brewing and spirits sectors in the United Kingdom and globally.